WorldOfBooks
Free Delivery In the UK
Currency:
GBP £ GBP
Branson By Tom Bower

Branson
by Tom Bower

The sensational critical biography of this phenomenal entrepreneur and his business practices - fully updated to cover Branson's recent ventures.
Only 2 left

Add to Wishlist

Branson Summary


The sensational critical biography of this phenomenal entrepreneur and his business practices - fully updated to cover Branson's recent ventures. No British tycoon is more popular, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the `grinning jumper' and the scourge of corporate goliaths? Helped by eyewitness accounts of more than 250 people with direct experience of Branson, Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. From the cockpit of a balloon in the clouds to the centre of Branson's operations in his Holland Park home this book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself. Tom Bower's biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others. From his quest to acquire the license for the National Lottery to his plans to launch space tourism with Virgin Galactic, this fully updated edition follows Branson's enterprises and investments up to the recent, failed bid for Northern Rock.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in the UK
Read more here
Every used book bought is one saved from landfill

Additional information

Sku
GOR001234318
Title
Branson
Author
Condition
Very Good
Binding type
Paperback
Publisher
HarperCollins Publishers
Year published
Number of pages
416
ISBN 10
0007266766
ISBN 13
9780007266760
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.