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Create Your Own Blog By Tris Hussey

Create Your Own Blog
by Tris Hussey

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By following the detailed instructions, readers are sure to have a killer blog in no time. This guide includes easy primers on blog technology, culture, writing, promotion, and much more, plus step-by-step instructions for building six of the most popular types of blogs.
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Create Your Own Blog Summary

Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro by Tris Hussey

Want a personal or business blog of your own? It's easy! In this simple guide, one of the world's most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast-with a professional-quality blog that meets your goals, whatever they are!

Build great blogs like these, the easy way!

  • Personal Blogs
  • Business Blogs
  • Blogs for Podcasting
  • Video Blogs
  • Portfolio Blogs for Artists
  • Lifestreaming Blogs

Learn from a pro! Discover tips, tricks, and great solutions for:

  • Setting up your blog the right way-in just minutes!
  • Writing blog entries people want to read
  • Handling comments-even nasty ones!
  • Creating a conversation and building a community
  • Publicizing your blog
  • Choosing the right free or low-cost blogging tools
  • Avoiding beginner mistakes
  • Earning cash from your blog!

You won't believe how easy it is to create your own blog... or how much fun!

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About Tris Hussey

This is the first book from Tris Hussey, a long-time technologist, blogger, and writer, who started off as an academic and found tech support much more to his liking. After picking up blogging on a whim in 2004, he quickly became both a professional blogger and a leading expert in business blogging. He has been a part of several Web 2.0 startups from blogging software to blogging agencies and continues to write, blog, teach, and consult. In addition to providing workshops and speaking at conferences, Tris also teaches social media, blogging, podcasting, and WordPress at the University of British Columbia, British Columbia Institute of Technology, and Capilano University. Tris lives and works in beautiful Vancouver, British Columbia.

Table of Contents

Introduction: It's All about Storytelling 1

Wait, You're a Professional Blogger? 2

How to Use This Book 3

1 Welcome to the Blogosphere: Planning Your First Blog 5

A Brief History of Blogging 6

The Blog Heard Round the World: Blogging Gets Mainstream Attention 8

The Blogosphere's Giant Dysfunctional Family 9

Blogs, the Mainstream Media, and Journalism-World Turned Upside Down 10

Blogging: Pet Rock or New Foundation? 11

Starting Your First Blog 12

Choosing a Topic for Your Blog 13

What's in a Name: Picking a Name for Your Blog 14

Summary 18

2 Installing and Setting Up Your First Blog 19

Choosing a Blog Engine 20

Getting Started 26

Signing Up for a Hosted Blog 26

Setting Up a Self-Hosted Blog 28

Touring Your Blog's Dashboard 34

Content block: Posts, Media, Links, Pages, and Comments 34

Administration Block: Appearance, Plugins, Users, Tools, and Settings 36

Tweaking Your Blog Setup 39

Tweaking and Tuning a WordPresscom Blog 40

Setting Good Permalinks 45

Anti-Spam 46

SEO Tuning 47

Categories and Tags 48

Blogrolls 48

Comments and Trackbacks 49

Security 49

About Page 49

RSS Feeds 50

Themes and Colors 51

Tracking Your Blog's Stats 52

Improving Your Blog's Search Capabilities 53

Summary 55

3 Writing and Creating a Conversation 57

Turning an Idea for a Blog into Blog Posts 58

Capture Inspiration Whenever and Wherever It Strikes 58

Finding Your "Voice" 61

To Anonymously Blog or Not: The Line Between Public and Private 62

Write Until You've Said Your Piece 65

If You Post It, They Will Come:Posting Frequency Answered 65

Your First Post 66

Drinking from the Information Fire Hose: Using the Internet to Power Your Posts 71

Other Bloggers 71

"Real" World 74

Reader Comments 74

Writing with Search Engines in Mind 74

Keywords 75

Writing for Search Engines 77

Categories and Tags 77

Summary 78

4 Building Community 79

Encouraging Comments and Discussion 80

Commenting on Other Blogs 82

Spam, Trolls, and Vermin: The Comments You Don't Want 83

Spam 83

Trolls and Other Vermin 84

Finding Other Blogs in Your Niche 86

Linking to Other Blogs 88

Connecting with Other Bloggers 89

Twitter, Microblogging, and Lifestreams 90

Facebook and Social Networks 91

Summary 92

5 Creating a Personal Blog 93

What to Put in a Personal Blog 94

Writing 95

Privacy 97

Comments 98

Multimedia 100

Pictures 100

Podcasting 105

Video 111

Hosting Your Personal Blog 118

Summary 118

6 Creating a Business Blog 119

Content 121

Writing 121

Privacy 124

Comments 125

Blogging Policies 126

Multimedia 128

Pictures 129

Podcasting 131

Video 134

Building and Hosting Your Business Blog 138

Choosing a Template for Your Business Blog 138

Stats 139

Summary 141

7 Creating a Podcast Blog 143

Content 144

Recording Your Podcast 145

Tools 145

Your First Recording 147

Editing Basics 151

Mixing in Music 152

Exporting to MP3 155

ID3 Tags: Like Dog Tags, but for Music 156

Internet Radio Renaissance 158

Hosting and Promoting Your Podcast 160

Where and How to Host Your Podcast Blog 160

Posts with Your Podcast 161

Submitting Your Podcast to iTunes 162

Summary 165

8 Video Blogging 167

Content 168

Recording Your Video Blog Posts 169

The Camera 170

Your First Recording 172

Editing Basics 174

Using Copyrighted Works in Your Videos 176

Mixing in Music, Titles, and Extras 177

Exporting, Compression, and Video Formats 178

What Does YouTube Say? 178

Hosting and Promoting Your Video Podcast 180

Submitting Your Show to iTunes 181

Posts with Your Episodes 182

Hosting Your Blog 184

Summary 185

9 Creating a Portfolio Blog 187

What Makes for Good Content on a Portfolio Blog 188

Picking the Right Tool for the Job 189

WordPresscom 190

DIY or Self-Hosted Blogs 190

How Do I Choose Between WordPresscom and DIY? 190

Making a Site a Site 191

Picking a Good Theme for a Portfolio Blog 191

Plug-Ins for Portfolio Blogs 194

Pulling It All Together 196

Gathering, Exporting, and Presenting Pictures 197

Adding Documents of All Shapes and Sizes 202

Final Word on Content 203

Summary 203

10 Creating Your Online Lifestream 205

What Goes into a Lifestream Blog? 206

Why Lifestreams? Wasn't Blogging Enough? 207

Starting Your Lifestream Blog: Inputs 208

Quick Posts 210

Twitter 214

Flickr and Other Photo-Sharing Sites 216

Your Blog(s) 217

YouTube and Other Videos 218

Sharing from Your Feeds 218

Pulling It All Together 219

FriendFeed 220

Cliqset: The New Kid in Town 222

DIY Lifestreams 223

The Comment Conundrum 226

The Problem: Comments, Comments Everywhere! 226

The Solution: More Services! 227

Summary 228

11 Making Money Through Your Blog 229

Nuts and Bolts of Making Money from Blogs 230

Making Money Directly 231

Making Money Indirectly 236

Final Word on Ads 242

Pulling It Together on Your Blog 243

Ad Codes 101 243

Optimizing Your Blog's Template 245

Tracking Your Performance 246

Summary 247

Index 249

Additional information

Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro by Tris Hussey
Tris Hussey
Used - Very Good
Pearson Education (US)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.