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Roughing it in the Suburbs By Valerie J. Korinek

Roughing it in the Suburbs
by Valerie J. Korinek

In Stock
£5.99
Korinek shows that rather than promoting domestic perfection, Chatelaine did not cling to the stereotypes of the era, but instead forged ahead, providing women with a variety of images, ideas, and critiques of women's role in society.
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Roughing it in the Suburbs Summary


Roughing it in the Suburbs: Reading Chatelaine Magazine in the Fifties and Sixties by Valerie J. Korinek

Originally launched in 1928, by the 1950s and 1960s nearly two million readers every month sampled "Chatelaine" magazine's eclectic mixture of traditional and surprisingly unconventional articles and editorials. At a time when the American women's magazine market began to flounder thanks to the advent of television, "Chatelaine's" subscriptions expanded, as did the lively debate between its pages. Why? In this exhilarating study of Canada's foremost women's publication in the 50s and 60s, Valerie Korinek shows that while the magazine was certainly filled with advertisements that promoted domestic perfection through the endless expansion of consumer spending, a number of its sections - including fiction, features, letters, and the editor's column - began to contain material that subversively complicated the simple consumer recipes for affluent domesticity. Articles on abortion, spousal abuse, and poverty proliferated alongside explicitly feminist editorials. It was a potent mixture and the mail poured in - both praising and criticizing the new directions at the magazine. It was "Chatelaine's" highly interactive and participatory nature that encouraged what Korinek calls "a community of readers" - readers that in their very response to the magazine led to its success. "Chatelaine" did not cling to the stereotypical images of the era, instead it forged ahead providing women with a variety of images, ideas, and critiques of women's role in society. Chatelaine's dissemination of feminist ideas laid the foundation for feminism in Canada in the 1970s and after. Comprehensive, fascinating, and full of lively debate and history, "Roughing it in the Suburbs" provides a cultural study that weaves together a history of "Chatelaine's" producer's, consumers, and text. It illustrates how the structure of the magazine's production, and the composition of its editorial and business offices allowed for feminist material to infiltrate a mass-market women's monthly. In doing so it offers a detailed analysis of the times, the issues, and the national cross section of the women and, sometimes, men, who participated in the success of a Canadian cultural landmark. Winner of the Laura Jamieson Prize, awarded by the Canadian Research Institute for the Advancement of Women

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About Valerie J. Korinek


Valerie Korinek is a professor in the Department of History at the University of Saskatchewan.

Additional information

GOR010301790
Roughing it in the Suburbs: Reading Chatelaine Magazine in the Fifties and Sixties by Valerie J. Korinek
Valerie J. Korinek
Studies in Gender and History
Used - Very Good
Paperback
University of Toronto Press
2000-01-12
512
0802080413
9780802080417
Winner of Saskatchewan Book Award (Scholarly Writing) 2001 (Canada) Short-listed for Laura Jamieson Prize, Canadian Research Institute for the Advancement of Women 2001 (Canada)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.