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FT Essential Guide to Writing a Business Plan By Vaughan Evans

FT Essential Guide to Writing a Business Plan
by Vaughan Evans

In Stock
This title cover all the angles of creating a business plan. From essential preparation, through resources management and on to financial forecasts it provides a complete guide.
11 in stock

FT Essential Guide to Writing a Business Plan Summary

FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business by Vaughan Evans

Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer's needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.


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FT Essential Guide to Writing a Business Plan Reviews

'This guide cuts to the heart of what needs to go into a business plan in any number of different scenarios. It is admirably clear and cleverly illustrated by real-life examples.'

James Brocklebank, Managing Director, Advent International

'At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read. Evans uses his vast experience in advising real companies and financiers to make this guide authoritative and authentic, yet also practical and easy to follow.'

James Courtenay, Global Head, Project and Export Finance, Standard Chartered Bank

'Peppered with good examples it is an essential reference for those contemplating a start-up as well as existing businesses moving to their next phase of growth.'

Grahame Hughes, Co-founder, Haven Power Ltd (exited 2010)

'Vaughan Evans's considerable experience in creating business plans and evaluating them on behalf of investors is very much in evidence in this eminently readable book. From my private equity perspective, a plan submitted along these guidelines will stand out from the rest. It will speak the language of potential investors.'
James Pitt, Partner, Lexington Partners

'Whether a start-up, early stage or mature business, this book provides essential and in-depth guidance on how to prepare a compelling business plan.' Vince O'Brien, Director, Montagu Private Equity and Chairman of the British Venture Capital Association, 2005

'Lively, contemporary case studies and essential tips, coupled with easy to follow writing, make it a perfect read for all levels of experience.'

Bill Priestley, Managing Director, LGV Capital Limited

'This book is written from the viewpoint of the potential backer, targeting his/her key questions. It provides a no-nonsense, easy-to-follow guide that will ensure you deliver a persuasive plan.'

Robert Samuelson, Executive Director Group Strategy, Virgin Media

'Over the years there have been many guides to what you should put in a business plan. The crucial difference with Evans' book is that it tells you why and how as well.'

Richard Kemp, Managing Partner, Sephton Capital

Table of Contents


Part 1 Preparing your plan

1 Essential preparation




Part 2 Writing your plan

2 The business


Business mix by segment

Segmentation in a start-up

3 Market demand

Market size

Market growth

Market demand for a start-up

Market demand risks and opportunities

4 Competition

Your competitors

Competitive intensity

Competition in a start-up

Industry competition risks and opportunities

5 Strategy

Competitive position


Strategy in a start-up

Strategic risks and opportunities

6 Resources



Operations and capital expenditure

Resource risks and opportunities

7 Financials and forecasts

Historic financials

Market-driven sales forecasts

Competition-driven margin forecasts

Funding the plan

Full financial forecasts

Forecasts in a start-up

Financial risks and opportunities

8 Risk, opportunity and sensitivity

Meet the Suns and Clouds chart

What the Suns and Clouds tell you

Sensitivity testing

9 Conclusion


Executive summary

Investment highlights

Part 3 Reviewing your plan

10 Monitoring and evaluating

Monitoring your plan

Evaluating your plan

Beware these characters!

Postscript: 12 hot potatoes


Appendix A: Deriving competitive position

Appendix B: Structured interviewing of customers


Additional information

FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business by Vaughan Evans
Vaughan Evans
The FT Guides
Used - Very Good
Pearson Education Limited
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.