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The Fast Forward MBA in Business By Virginia O'Brien

The Fast Forward MBA in Business
by Virginia O'Brien

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£5.99
The ultimate crash course in business From marketing to economics to international business to puzzling intangibles like corporate culture and leadership styles, this compact book launches The Fast Forward MBA series with a rapid fire overview of the basics of business.
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The Fast Forward MBA in Business Summary


The Fast Forward MBA in Business: Quick Tips, Speedy Solutions, Cutting-edge Ideas by Virginia O'Brien

The ultimate crash course in business From marketing to economics to international business to puzzling intangibles like corporate culture and leadership styles, this compact book launches The Fast Forward MBA series with a rapid fire overview of the basics of business. What's the difference between a manager and a leader? What is the lowdown on all of the restructuring and reengineering hype? How do the numbers from accounting play into overall strategy? What are the big and small of economics. These are just a few of the timely topics explored here. And in the soon to be signature style of the series, it presents this information in a mix of cases, examples, and quick and concise chapters that make it easy to find answers fast. VIRGINIA O'BRIEN (Marblehead, Massachusetts) is a freelance writer and editor. PAUL A. ARGENTI (Hanover, New Hampshire) is a professor at the Amos Tuck School of Business at Dartmouth University. A regular consultant to Fortune 500 companies, he is the co-author of The Portable MBA Desk Reference.

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Table of Contents


THE NEW, SOFTER SIDE OF BUSINESS. Leadership and Management. Culture: Intangible, Untouchable, But Oh So Important. People: The Management of Human Resources. New Relationships: Teamwork and the Customer Connection. THE HARD NUMBERS. Accounting and Finance: Showing How the Numbers Count. Financial Function: Hard Values. The Macro and Micro of Economics. FUNCTIONS AND STRATEGIES: MAKING BUSINESS WORK. Information Technology: The New Engine of Business. M&M: Manufacturing and Marketing. Strategic Thinking: It's All About Moves. Conclusion. Notes. Index.

Additional information

GOR000854385
The Fast Forward MBA in Business: Quick Tips, Speedy Solutions, Cutting-edge Ideas by Virginia O'Brien
Virginia O'Brien
Fast Forward MBA Series
Used - Very Good
Paperback
John Wiley & Sons Inc
1996-04-25
288
0471146609
9780471146605
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.