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The Practice of Market and Social Research By Yvonne McGivern

The Practice of Market and Social Research
by Yvonne McGivern

In Stock
£3.29
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but the practical tasks of running a research project.
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The Practice of Market and Social Research Summary


The Practice of Market and Social Research: An Introduction by Yvonne McGivern

This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, this book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user through the preparation of the brief, writing of the proposal, managing of the research project, preparation of the report and finally the presentation and the evaluation of the findings.

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Table of Contents


Foreword The Market Research Society Preface Acknowledgements PART I: INTRODUCING MARKET AND SOCIAL RESEARCH 1. The practice of market and social research 2. Introducing types of research PART II: GETTING STARTED 3. Starting a research project 4. Designing research 5. Doing secondary research 6. Collecting qualitative data 7. Collecting quantitative data 8. Sampling 9. Collecting data on attitudes 10. Designing questionnaires PART III: GETTING ON AND FINISHING UP 11. Managing a research project 12. Analysing qualitative data 13. Analysing quantitative data 14. Communicating and reviewing the findings 15. Ethics and the practice of research Bibliography Index

Additional information

GOR001418814
The Practice of Market and Social Research: An Introduction by Yvonne McGivern
Yvonne McGivern
Used - Very Good
Paperback
Pearson Education Limited
2002-11-06
416
027365506X
9780273655060
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.