{"title":"Art Of War Plus Ser","description":null,"products":[{"product_id":"art-of-war-book-sun-tzu-9781929194193","title":"The Art of War","description":"Two books in one  The complete text of the only award-winning English translation of \u003ci\u003eSun Tzu's The Art of War\u003c\/i\u003e plus a line-by-line adaptation for management called \u003ci\u003eThe Art of Management\u003c\/i\u003e. Based on Gary Gagliardi's management use of Sun Tzu in building one of the Inc. 500 fastest growing companies in America and training scores of the world's best known organizations in Sun Tzu's competitive strategy. Designed to appeal to managers in any type of organization, \u003ci\u003eThe Art of War Plus The Art of Management\u003c\/i\u003e uses Sun Tzu's proven strategy to address the leadership challenges of directing people, resources, quality, and continual improvement in a modern organization. This is a work of translation, not only from the ancient Chinese to English, but from a military terminology to the language of modern management. It works because Sun Tzu wrote about competitive strategy as a battle of minds not weapons. However, as defined by Sun Tzu, competitive strategy is not a system of strategic planning as often envisioned by managers. Planning, in the sense of prioritizing a list of activities, works in controlled environments where you can know how others will respond to your decisions. Competitive strategy works in environments where your decisions collide with the decisions of others, creating conditions that no one planned. Most managers are confused about the competition. This confusion often arises from two false dichotomies. The first is between competition and cooperation, thinking that since cooperation means working together, competition means working against others. The second false dichotomy is between competition and production, thinking that because production is productive, competition must be destructive. What people fail to see is that competition is essential to both cooperation and production. \u003cb\u003eTable of Contents \u003c\/b\u003e Foreword: Using Management Strategy 8 Introduction: Sun Tzu's Strategic System 16 1 Analysis 23 The Strategic Situation 25 2 Going to War 37 Taking Control 39 3 Planning an Attack 49 Preparing to Advance 51 4 Positioning 61 Advancing Solutions 63 5 Momentum 73 Process Innovation 75 6 Weakness and Strength 85 Problems and Opportunities 87 7 Armed Conflict 101 Internal Politics 103 8 Adaptability 115 Continuous Improvement 117 9 Armed March 125 Making Progress 127 10 Field Position 145 Best Practices 147 11 Types of Terrain 163 The Work Environment 165 12 Attacking with Fire 189 Attacking Cycle Time 191 13 Using Spies 201 Acquiring Information 203 Glossary of Key Strategic Concepts 214 Index of Topics in The Art of War 220 \u003cb\u003eReviews\u003c\/b\u003e Gary Gagliardi is to be commended for the clarity and fluidity of his translation of The Art of War as well as for his skillful juxtaposition of the content with important issues in the contemporary business world as he focuses on the basic strategies and tactics of effective management... In terms of both Gagliardi's translation and analysis, his is a brilliant achievement. ROBERT MORRIS, Morris \u0026amp; Associates, Five-Star Reviews, Ranked #10 among Amazon and Borders Top 100 Reviewers Two books in one, this retranslating of Sun Tzu's classic warfare text, The Art of War, runs side by side with Gagliardi's application of it to business...Both are excellent guides to their subject. F. JOHN REH, About.com Guide to Management It is sheer genius to adapt Sun Tzu's The Art of War to provide a manual for management. I have a degree in history and have managed numerous businesses over the years, but Gary Gagliardi has brought everything together for the first time. He urges us to 'learn from the history of success.' With the winning philosophy of thousands of years on our side, we cannot go wrong  THOMAS FORTENBERRY, Editor, Publisher, Literary Judge, and Award-Winning Author, Mind Fire Press","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49529837814033,"sku":"GOR008099979","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49891272556817,"sku":"CIN1929194196G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50324965196049,"sku":"CIN1929194196VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52816090267921,"sku":"CIN1929194196A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53124187914513,"sku":"GOR014756531","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1929194196.jpg?v=1750900316"},{"product_id":"art-of-war-book-sun-tzu-9781929194353","title":"The Art of War","description":"Two books in one  The complete text of the only award-winning English translation of Sun Tzu's \u003ci\u003e The Art of War \u003c\/i\u003e PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. \u003ci\u003e The Art of War\u003c\/i\u003e is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text \u003ci\u003eSun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. \u003c\/i\u003e The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. \u003ci\u003eYour skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1. Discuss philosophy. 2. Discuss the climate. 3. Discuss the ground. 4. Discuss leadership. 5. Discuss military methods.\u003c\/i\u003e Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1. Talk about your sales philosophy. 2. Talk about the changing trends. 3. Talk about your customers and prospects. 4. Talk about your sales talents. 5. And talk about your sales process.","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49644634571025,"sku":"GOR013616269","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49926826787089,"sku":"CIN1929194358G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1929194358.jpg?v=1750803866"},{"product_id":"art-of-war-plus-its-amazing-secrets-book-tzu-sun-9781929194285","title":"The Art of War Plus Its Amazing Secrets","description":"Two books in one  The complete text of the only award-winning English translation of \u003ci\u003eSun Tzu's The Art of War\u003c\/i\u003e plus a line-by-line adaptation for management called \u003ci\u003eThe Art of Management\u003c\/i\u003e. Based on Gary Gagliardi's management use of Sun Tzu in building one of the Inc. 500 fastest growing companies in America and training scores of the world's best known organizations in Sun Tzu's competitive strategy. Designed to appeal to managers in any type of organization, \u003ci\u003eThe Art of War Plus The Art of Management\u003c\/i\u003e uses Sun Tzu's proven strategy to address the leadership challenges of directing people, resources, quality, and continual improvement in a modern organization. This is a work of translation, not only from the ancient Chinese to English, but from a military terminology to the language of modern management. It works because Sun Tzu wrote about competitive strategy as a battle of minds not weapons. However, as defined by Sun Tzu, competitive strategy is not a system of strategic planning as often envisioned by managers. Planning, in the sense of prioritizing a list of activities, works in controlled environments where you can know how others will respond to your decisions. Competitive strategy works in environments where your decisions collide with the decisions of others, creating conditions that no one planned. Most managers are confused about the competition. This confusion often arises from two false dichotomies. The first is between competition and cooperation, thinking that since cooperation means working together, competition means working against others. The second false dichotomy is between competition and production, thinking that because production is productive, competition must be destructive. What people fail to see is that competition is essential to both cooperation and production. \u003cb\u003eTable of Contents \u003c\/b\u003e Foreword: Using Management Strategy 8 Introduction: Sun Tzu's Strategic System 16 1 Analysis 23 The Strategic Situation 25 2 Going to War 37 Taking Control 39 3 Planning an Attack 49 Preparing to Advance 51 4 Positioning 61 Advancing Solutions 63 5 Momentum 73 Process Innovation 75 6 Weakness and Strength 85 Problems and Opportunities 87 7 Armed Conflict 101 Internal Politics 103 8 Adaptability 115 Continuous Improvement 117 9 Armed March 125 Making Progress 127 10 Field Position 145 Best Practices 147 11 Types of Terrain 163 The Work Environment 165 12 Attacking with Fire 189 Attacking Cycle Time 191 13 Using Spies 201 Acquiring Information 203 Glossary of Key Strategic Concepts 214 Index of Topics in The Art of War 220 \u003cb\u003eReviews\u003c\/b\u003e Gary Gagliardi is to be commended for the clarity and fluidity of his translation of The Art of War as well as for his skillful juxtaposition of the content with important issues in the contemporary business world as he focuses on the basic strategies and tactics of effective management... In terms of both Gagliardi's translation and analysis, his is a brilliant achievement. ROBERT MORRIS, Morris \u0026amp; Associates, Five-Star Reviews, Ranked #10 among Amazon and Borders Top 100 Reviewers Two books in one, this retranslating of Sun Tzu's classic warfare text, The Art of War, runs side by side with Gagliardi's application of it to business...Both are excellent guides to their subject. F. JOHN REH, About.com Guide to Management It is sheer genius to adapt Sun Tzu's The Art of War to provide a manual for management. I have a degree in history and have managed numerous businesses over the years, but Gary Gagliardi has brought everything together for the first time. He urges us to 'learn from the history of success.' With the winning philosophy of thousands of years on our side, we cannot go wrong  THOMAS FORTENBERRY, Editor, Publisher, Literary Judge, and Award-Winning Author, Mind Fire Press","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":49725505437969,"sku":"CIN1929194285A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49983146197265,"sku":"CIN1929194285G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51857535402257,"sku":"CIN1929194285VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1929194285.jpg?v=1751187577"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/art-of-war-plus-ser-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}