{"title":"Adam Ferrier","description":null,"products":[{"product_id":"advertising-effect-how-to-change-behaviour-book-adam-ferrier-9780195593921","title":"The Advertising Effect: How to Change Behaviour","description":"Want to know how to influence other people's behaviour?  In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).   This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49577462825233,"sku":"GOR009036555","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49727237619985,"sku":"NGR9780195593921","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50035407290641,"sku":"GOR010779715","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50422835773713,"sku":"CIN0195593928A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53390711750929,"sku":"GOR012399755","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0195593928.jpg?v=1772035611"},{"product_id":"stop-listening-to-the-customer-book-adam-ferrier-9780730370574","title":"Stop Listening to the Customer","description":"\u003cb\u003eDon't let the customer get between you and building a strong valued brand\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. \u003ci\u003eStop Listening to the Customer\u003c\/i\u003e offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. \u003cbr\u003e\u003cbr\u003eThe customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable.\u003cbr\u003e\u003cbr\u003e Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in \u003ci\u003eStop Listening to the Customer\u003c\/i\u003e. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: \u003cbr\u003e\u003cbr\u003e- Avoid the pitfalls of drowning in customer data\u003cbr\u003e- Establish a strong, brand-led business\u003cbr\u003e- Develop a unique brand by embracing and leveraging your weaknesses\u003cbr\u003e- Define your brand \u003cbr\u003e- Get your customers to invest into you \u003cbr\u003e\u003cbr\u003e\u003ci\u003eStop Listening to the Customer\u003c\/i\u003e is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49618029904145,"sku":"CIN0730370577G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53133120733457,"sku":"GOR012696826","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0730370577.jpg?v=1751360754"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-adam-ferrier.oembed","provider":"World of Books ","version":"1.0","type":"link"}