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The authors use the Applied Decision Analysis methodology to examine organizational and operational decisions made by the leaders of three major groups: Hezbollah (Hassan Nasrallah), Hamas (Khaled Mashal), and al-Qaeda (Osama bin Laden). Decisions that were of critical importance to each organization are identified and anaylzed, to uncover the particular decision rule employed by the leader in question and to establish their \"Decision DNA.\" A Decision DNA is unique to each leader and can be used to explain previous decisions or predict future choices. The authors demonstrate that the findings presented can be used to promote effective counterterrorism measures, and they provide a series of policy implications that arise from their examination of each leader.    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