{"title":"Alexander Gross","description":null,"products":[{"product_id":"over-the-line-book-alexander-gross-9781801501682","title":"Over the Line","description":"The history of the fierce football rivalry between England and Germany is encapsulated in a single moment - Geoff Hurst's extra-time shot off the crossbar in the 1966 FIFA World Cup Final and the decision of an infamous Russian linesman to award a goal. It is a rivalry that now spans more than 90 years since the first official match between the two nations. For the English, a series of high-profile defeats at major tournaments saw Germany become the Angstgegner on the field, as well as an enduring obsession for the national press. For Germans, Wembley still represents the home of football, where the memories of 1966 have been supplanted by numerous successes and the appropriation of the English anthem 'football's coming home'. The rivalry has long crossed the lines of the football field, with the two nations at various moments forced to admire and learn from each other, and with football encounters between England and Germany repeatedly marking important developments in a unique and ever-changing political and cultural relationship.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49626480279825,"sku":"GOR012643869","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49741403029777,"sku":"NGR9781801501682","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51055262335249,"sku":"NIN9781801501682","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1801501688.jpg?v=1750767004"},{"product_id":"the-daily-mirror-atlas-of-the-world-rare-book-alexander-gross-1646314966tmb","title":"The Daily Mirror Atlas Of The World","description":"No Edition Remarks. 127 pages. No dust jacket. Yellow cloth with decorations. Colour illustrated maps to first half of book. Slight cracking to hinges and gutters, with exposed netting, pages are loos","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50071277240593,"sku":"1646314966TMB","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1646314966TMB_1.jpg?v=1722872700"},{"product_id":"the-daily-telegraph-gazetteer-war-map-of-western-europe-rare-book-alexander-gross-1698850877cab","title":"The Daily Telegraph Gazetteer War Map Of Western Europe","description":"No edition remarks. Unpaginated. Red paper covers and detached canvas colour map. Front of panels have mild tanning and visible foxing. Previous owner has drawn on boundaries associated with notable d","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50084413866257,"sku":"1698850877CAB","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1698850877CAB_1.jpg?v=1722919324"},{"product_id":"white-cross-touring-atlas-of-the-western-battlefields-book-alexander-gross-9781783315758","title":"The White Cross Touring Atlas of the Western Battlefields","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51051300651281,"sku":"NIN9781783315758","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52685889569041,"sku":"NLS9781783315758","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53490868388113,"sku":"GOR012790724","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53491885048081,"sku":"GOR012868936","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53646546141457,"sku":"GOR014991172","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/178331575X.jpg?v=1751411295"},{"product_id":"der-grune-loewe-book-alexander-gross-9783749795178","title":"Der grune Loewe","description":"Wir waren fast fertig, als ein Motorrad mit zwei Personen und hoher Geschwindigkeit heranraste. Der Beifahrer schoss auf zwei G ste. Die zwei Getroffenen sanken sofort auf ihren St hlen zusammen. Das Duo hatte wahrscheinlich schon zu viel herausgefunden und war einigen Personen gef hrlich nahe gekommen. (Kleiner Ausschnitt aus dem Krimi)","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51105863794961,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51105865793809,"sku":"NIN9783749795178","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3749795177.jpg?v=1751159517"},{"product_id":"the-standard-street-guide-to-london-rare-book-alexander-gross-1737453730lee","title":"The Standard Street Guide to London","description":"\u003cp\u003eNo Edition Remarks. 224 pages. Illustrated paper cover with lettering. Pages and binding are presentable with common faults. Some issues present such as cracking, inscriptions, inserts, moderate foxing, tanning and thumb marking. Binding remains firm, text is legible. Paper cover has moderate edge wear with noticeable creasing and chipping. Moderate tanning and markings.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51242553082129,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51242554491153,"sku":"1737453730LEE","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1737453730LEE_1.jpg?v=1741085568"},{"product_id":"the-daily-mirror-atlas-of-the-world-rare-book-alexander-gross-1744112737lee","title":"The Daily Mirror Atlas of the World","description":"No edition remarks. 128 pages. No dust jacket. Yellow illustrated cloth. Pages are moderately tanned with mild foxing. Mild cracking to gutters, however binding remains firm. Notable water staining to","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51421140877585,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51421141106961,"sku":"1744112737LEE","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1744112737LEE_1.jpg?v=1744382914"},{"product_id":"der-grune-loewe-book-alexander-gross-9783749794744","title":"Der grune Loewe","description":"Wir waren fast fertig, als ein Motorrad mit zwei Personen und hoher Geschwindigkeit heranraste. Der Beifahrer schoss auf zwei G ste. Die zwei Getroffenen sanken sofort auf ihren St hlen zusammen. Das Duo hatte wahrscheinlich schon zu viel herausgefunden und war einigen Personen gef hrlich nahe gekommen. (Kleiner Ausschnitt aus dem Krimi)","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51682927018257,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51682927149329,"sku":"NIN9783749794744","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/374979474X.jpg?v=1750774318"},{"product_id":"bedeutung-von-in-game-advertising-im-media-mix-aus-sicht-der-mediaagenturen-book-alexander-gross-9783836692830","title":"Bedeutung Von In-Game Advertising Im Media-Mix Aus Sicht Der Mediaagenturen","description":"Sowohl Konsumenten als auch Werbetreibende sehen sich, aufgrund technologischer Entwicklungen, einer immer grosser werdenden Medienvielfalt ausgesetzt. Bilderflut, Klangbrei und Informationswellen begleiten im taglichen Medienleben. Alleine in Deutschland buhlen rund 60 Fernsehsender, 300 Radiostationen, 400 Zeitungen und 600 Zeitschriften um Rezipienten. Neue Werbeformen, wie etwa Onlinewerbung, stiessen in den letzten Jahren hinzu, um am hart umkampften Werbemarkt teilzunehmen und die Marktanteile neu zu mischen. Aufgrund sinkender Umsatze wird mittels lauter, aggressiver und extremer Werbung versucht, Kunden in die Geschafte zu locken. Diese sind jedoch bereits soweit abgestumpft, dass die werbetreibende Wirtschaft auf immer auffalligere Kampagnen setzen muss. Geiz ist geil und Preis-Aktionismus lockt zwar mehr Konsumenten in die Geschafte, schadet aber mittel- bis langfristig der Kundenloyalitat und Markenbindung. Daher ist der Kampf um die Werbespendings der Unternehmen ausserst hart. Werbebudgetverantwortliche hatten es in den letzten Jahren nicht leicht, oder besser gesagt, es wird immer komplexer, seine Zielgruppe mit zunehmend schrumpfenden Budgets effektiv anzusprechen. Genugte es vor einigen Jahren noch ein paar Anzeigen in den national verfugbaren Printmedien, einige Radiospots bei den ORF Radiosendern und, sollte das Budget noch ausreichen, ein paar gut platzierte TV Spots im TV zu schalten, so hat sich die Medienlandschaft in den letzten zehn Jahren sehr stark verandert. Heute ist das Medienangebot vielfaltig wie nie zuvor. Auf der einen Seite haben sich uber Jahrzehnte hinweg TV, Horfunk, Print, Kino und Aussenwerbung als klassische Medien etabliert, auf der anderen Seite entwickeln sich immer rasanter neue Medien. Da sich auch diese neuen Medienkanale voll oder teilweise aus Werbegeldern finanzieren, entsteht fur alle Mediengattungen ein zunehmend harterer Wettbewerb um den Werbekuchen. Der starkste Vertreter der neuen Medien ist sicherlich die Onlinew","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52585174630673,"sku":"NLS9783836692830","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783836692830.jpg?v=1761052344"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-alexander-gross.oembed","provider":"World of Books ","version":"1.0","type":"link"}