{"title":"Amith Prabhu","description":null,"products":[{"product_id":"spark-book-amith-prabhu-9789360454395","title":"Spark","description":"\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTwenty-four profiles and perspectives from the pioneers of the Indian PR industry.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSunil Agarwal. Atul Ahluwalia. Madan Bahal. Manisha Chaudhary. Kunal Kishore Sinha. Dilip Cherian. Rajiv Desai. Sunil Gautam. Aman Gupta. Shivani Gupta. Vineet Handa. Archana Jain. Ashish Jalan. Zacharia James. Samir Kale. Bobby Kewalramani. Nikhil Khanna. Nandita Lakshmanan. Gaurav Patra. Roger Pereira. Bela Rajan. N. Sundar Rajan. Prema Sagar. Rishi Seth.\u003c\/p\u003e\u003cp\u003eEveryone associated with the field of public relations is familiar with these names. They are the pioneers of the PR business, and they are the ones who have shaped it into what it is today.\u003c\/p\u003e\u003cp\u003eIn Spark: Stories and Insights from India's Public Relations Pioneers, editors Amith Prabhu and Sarika Chavan have compiled the profiles of twenty-four PR senior professionals. Each essay describes their tryst with the profession, their take on the evolution of PR consultancy and what they see as the future of the business, as well as the skills and serendipity that led to their success.\u003c\/p\u003e\u003cp\u003eA must-read for every PR professional and enthusiast.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Editors\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAmith Prabhu\u003c\/strong\u003e is a pioneering Public Relations and reputation management professional with over twenty years of experience. He has worked in India and in the USA at leading marketing communication companies. He is the co-founder of India's only weekend offsite summit for the profession, PRAXIS. He serves on the international board of the Global Alliance (GA). He is the founding dean at the School of Communications \u0026amp; Reputation (SCoRe) in Mumbai. He has a postgraduate degree in Public Relations and communication management from Symbiosis Institute of Media and Communication. He lives in Gurgaon.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSarika Chavan\u003c\/strong\u003e is the founder of Sparkle Gift Cards and is the director of social impact at The PRomise Foundation. She is a Public Relations professional with over nineteen years of work experience. Her last stint was at Weber Shandwick Mumbai, where she was vice president - client experience. Previously she was employed at Adfactors PR, Text100 (now Archetype) and Perfect Relations. She writes the longest-running monthly book review column. She has a postgraduate diploma from the Xavier Institute of Communications. She lives in Mumbai.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51608099258641,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51608099389713,"sku":"NGR9789360454395","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52662235070737,"sku":"NLS9789360454395","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52859644772625,"sku":"NIN9789360454395","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9360454397.jpg?v=1750904977"},{"product_id":"pursuit-of-reputation-unlocking-the-power-of-public-relations-book-amith-prabhu-9789357768399","title":"The Pursuit of Reputation: Unlocking the Power of Public Relations","description":"\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDiscover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India's unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities-PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e An essential read for anyone seeking to understand the art of crafting reputations.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Authors\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAMITH PRABHU\u003c\/strong\u003e is a pioneering public relations professional with twenty years of experience. He has co-founded platforms such as PRAXIS, SCoRe and Reputation Today among others. He was recently conferred the annual award for Outstanding Contribution to Public Relations by PRCA Asia Pacific. He currently mentors The Promise Foundation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSUJIT PATIL\u003c\/strong\u003e is an acclaimed corporate and brand communications maven with twenty-five years of experience. He has been listed on PRovoke Media's list of the world's most influential CCOs and CMOs, every year from 2018 to 2023. He currently heads Corporate Brand and Communications at Godrej Industries Limited and Associate Companies.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52125894476049,"sku":"NLS9789357768399","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53657435570449,"sku":"NIN9789357768399","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9789357768399.jpg?v=1757469579"},{"product_id":"surge-book-amith-prabhu-9789371974493","title":"Surge","description":"Amrit Ahuja. Arpana Ahuja. Seema Ahuja. Nazeeb Arif. Sanjay Arora. Melissa Arulappan. Roma Balwani. Rohit Bansal. Sudeep Bhalla. Ophira Bhatia. Nandini Chatterjee. Paresh Chaudhry. Paroma Roy Chowdhury. Madhu Chhibber. Shravani Dang. Anuj Dayal. Deepa Dey. Meenu Handa. Mahesh Jayaram. Ritu Jhingon. Narahari K.S. Bharatendu Kabi. Manish Kalghatgi. Himanshu Kapadia. Sanjiv Kataria. 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