{"title":"Amy Van Looy","description":null,"products":[{"product_id":"social-media-management-book-amy-van-looy-9783319219899","title":"Social Media Management","description":"This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49734974963985,"sku":"NGR9783319219899","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3319219898.jpg?v=1751446254"},{"product_id":"social-media-management-book-amy-van-looy-9783030990930","title":"Social Media Management","description":"This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49746251743505,"sku":"NGR9783030990930","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50397118923025,"sku":"CIN3030990931VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52346074988817,"sku":"NLS9783030990930","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3030990931.jpg?v=1751127058"},{"product_id":"from-emerging-technologies-to-business-opportunities-book-amy-van-looy-9783031597695","title":"From Emerging Technologies to Business Opportunities","description":"This book provides an up-to-date overview and critical discussion of technologies that shape and influence the digital economy, and especially covers artificial intelligence, Internet of Things, virtual and augmented reality, digital twins, blockchain technology, 3D printing, and biochip technology.    After two introductory chapters about the digital economy and digital technologies in general, dedicated chapters explain the basics and foundations of each of the selected technologies as well as their potential for industry and services. To this end, these chapters first introduce the specific digital technology, followed by one interview with an academic expert for further describing and explaining the technology plus a second one with a business expert for illustrating a successful business case. Each chapter ends with a recap of the takeaways, supplemented by links to further readings for those who are eager to delve more into the relative topic as well as a self-test to challenge the reader’s understanding.    The book mainly targets business professionals and advanced undergraduate students in business and computer science. Business professionals (ranging from employees to managers and executives) will become acquainted with the basic terminology and diverse business aspects related to emerging digital technologies. They will benefit from descriptions by academic leaders in the field along with information and advice from industry people. 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It also includes a classification study to identify the capability areas and maturity types of 69 existing BPMMs, in order to strengthen the basis of available BPMMs. Lastly it presents a selection study to identify criteria for choosing one BPMM from the broad selection, which produced a free online selection tool, BPMM Smart-Selector.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52670045225233,"sku":"NLS9783319042015","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783319042015.jpg?v=1762288836"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-amy-van-looy.oembed","provider":"World of Books ","version":"1.0","type":"link"}