{"title":"Andrew Hatcher","description":null,"products":[{"product_id":"cambridge-marketing-handbook-services-book-andrew-hatcher-9780749470777","title":"Cambridge Marketing Handbook: Services","description":"There are only two categories of purchases that people can make: products or services. Each, by its very nature, demands a different approach to marketing and sales. This situation is not new and indeed was highlighted in the early 1800s when French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining the term \"immaterial products\" to describe them. This book takes a fresh look at the world of services marketing (the Servicescape) as we transition from the information age into what is being called the Age of Awareness - a period where individuals move away from information browsing and collection to the application of knowledge, emotion and responsibility to consumption, production and relationships. Revealing the impact of these changes on the marketing of services, it focuses on the role of people and processes in delivering success.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49639183188241,"sku":"GOR007861605","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749470771.jpg?v=1750978469"},{"product_id":"greatest-leap-book-andrew-hatcher-9781784621735","title":"The Greatest Leap","description":"A unique, readable account of the 20th century for the general reader. Informative and packed with detail, The Greatest Leap offers a clear and readable account of of the history of Britain and the World in the 20th century, one of the most exciting in the history of mankind... Beginning with the death of Queen Victoria and ending a hundred years later with the last New Year's Eve of the century, The Greatest Leap is broken into 10 chapters, with each looking at the history of a particular decade. From the 1900s to the 1990s, each chapter covers everything you need to know about the 20th century, from the beginning and end of wars to the births and deaths of important figures and ending on the last new year's eve of the century. Inspired by narrative historians across the ages, The Greatest Leap is an easy read that will appeal to anyone interested in Britain and the world in the 20th century.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49960397504785,"sku":"GOR008866663","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1784621730.jpg?v=1750723680"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-andrew-hatcher.oembed","provider":"World of Books ","version":"1.0","type":"link"}