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Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:  Both provide mega-markets for almost every product and service  Both have platforms that will dramatically reduce the company's global cost structure  Both have platforms that will significantly boost the company's global technology and innovation base  Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49761938768145,"sku":"CIN0470284242G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470284242.jpg?v=1751103849"},{"product_id":"global-strategy-and-the-organization-book-anil-k-gupta-9780471250296","title":"Global Strategy and the Organization","description":"In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting.  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By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities.   The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between India and China. Did you know that:     India's Mahindra is the fifth largest tractor manufacturer in China? Tata Motors' Jaguar Land Rover unit is the fastest growing luxury auto seller in China? India's NIIT is the most influential IT training brand in China? China's Huawei has its second largest R\u0026amp;D center in Bangalore and employs over 5000 people in India? Shanghai Electric earns its largest revenues outside China from India?   As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other's markets is also making them stronger and whetting their appetite for further global expansion.   This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors\/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skillful at learning on the ground.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51189112439057,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51189114667281,"sku":"NIN9781118446232","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118446232.jpg?v=1750752396"},{"product_id":"global-strategies-for-emerging-asia-book-anil-k-gupta-9781118217979","title":"Global Strategies for Emerging Asia","description":"The multinational corporate guide for thriving in the Asian marketplace  Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. 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Explores how to develop a strategy to benefit from new patterns of 21st century trade Explains how companies can fight and win against low-cost competition from Asian companies Shows how to transfer homegrown management practices to Asia Reveals how to safeguard the company's intellectual property in China Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities   A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality—that of Asia as the world's emerging center of gravity.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51309683605777,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51309685604625,"sku":"NIN9781118217979","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53575578386705,"sku":"CIN1118217977G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118217977.jpg?v=1750951560"},{"product_id":"smart-globalization-book-anil-k-gupta-9780787965327","title":"Smart Globalization","description":"Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. 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