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Mas, para serem  teis, o conhecimento e a informa  o devem ser comunicados de forma eficaz  s pessoas. O fator mais importante para o desenvolvimento do indiv duo, da sociedade e da na  o   a informa  o. Os extensionistas t m divulgado as mensagens tecnol gicas aos agricultores manualmente e atrav s dos meios de comunica  o convencionais. Existem muitas possibilidades para as aplica  es potenciais das Tecnologias da Informa  o e Comunica  o na agricultura e setores afins, particularmente para a divulga  o de informa  es. A abordagem descendente da divulga  o de informa  es tecnol gicas aos agricultores com base na percep  o dos extensionistas pode n o atender  s necessidades espec ficas de todas as categorias de agricultores. Portanto,   importante seguir uma abordagem participativa para avaliar as necessidades de informa  o, que   um passo preliminar no desenvolvimento de um sistema de informa  o. 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