{"title":"Antonio Garcia Martinez","description":"\u003cp\u003eDelve into the sharp and provocative world of Antonio Garcia Martinez. His writing offers a unique blend of tech industry insights and cultural commentary, perfect for readers seeking a fresh, unfiltered perspective.\u003c\/p\u003e","products":[{"product_id":"chaos-monkeys-book-antonio-garcia-martinez-9780062458193","title":"Chaos Monkeys","description":"\u003cp\u003eINSTANT NEW YORK TIMES BESTSELLER \u003c\/p\u003e \u003cp\u003eAn NPR Best Book of the Year * A Business Insider Top 20 Business Book of the Year * An Inc. Best Book of the Year for Entrepreneurs and Small Business Owners\u003c\/p\u003e \u003cp\u003e\"Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book -- which is probably one of the things that makes it such a great read.\"\u003cbr\u003e \u003cbr\u003e -- Andrew Ross Sorkin, New York Times\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \"Eye-popping.\"\u003cbr\u003e \u003cbr\u003e -- Vanity Fair\u003c\/p\u003e \u003cp\u003eLiar's Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder\/CEO.\u003c\/p\u003e \u003cp\u003eThe reality is, Silicon Valley capitalism is very simple:\u003c\/p\u003e \u003cp\u003eInvestors are people with more money than time.\u003c\/p\u003e \u003cp\u003eEmployees are people with more time than money.\u003c\/p\u003e \u003cp\u003eEntrepreneurs are the seductive go-between.\u003c\/p\u003e \u003cp\u003eMarketing is like sex: only losers pay for it. \u003c\/p\u003e \u003cp\u003eImagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this \"chaos monkey\" to test online services' robustness--their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley's most audacious chaos monkeys is Antonio García Martínez.\u003c\/p\u003e \u003cp\u003eAfter stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook's nascent advertising team, turning its users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark \"Zuck\" Zuckerberg. Forced out in the wake of an internal product war over the future of the company's monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.\u003c\/p\u003e \u003cp\u003eNow, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital \"privacy,\" García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. 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The most fun business book I have read this year. . . . Clearly there will be people who hate this book -- which is probably one of the things that makes it such a great read.\"\u003c\/p\u003e \u003cp\u003e-- Andrew Ross Sorkin, New York Times\u003c\/p\u003e \u003cp\u003eImagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this \"chaos monkey\" to test online services' robustness--their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys. One of Silicon Valley's most audacious chaos monkeys is Antonio García Martínez.\u003c\/p\u003e \u003cp\u003eAfter stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook's nascent advertising team. Forced out in the wake of an internal product war over the future of the company's monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. \u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49527593206033,"sku":"GOR011092838","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50025912205585,"sku":"CIN0062458205G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50543412773137,"sku":"CIN0062458205VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51455876628753,"sku":"CIN0062458205A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52508658663697,"sku":"NIN9780062458209","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53121714684177,"sku":"GOR014754485","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0062458205.jpg?v=1751163444"},{"product_id":"chaos-monkeys-book-antonio-garcia-martinez-9781785034558","title":"Chaos Monkeys","description":"Shows you how - and how not - to make a fortune through startups and digital marketing. 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Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar’s Poker meets The Social Network.   Computer engineers use ‘chaos monkey’ software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society’s chaos monkeys – their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) – all in search of the perfect business miracle.    Describing himself as ‘high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times’, García Martínez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook’s nascent advertising team. Here he turned users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ‘Zuck’ Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, García Martínez  took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.  In Chaos Monkeys he tells you HOW – and HOW NOT – to make a fortune through startups and digital marketing.  Highly entertaining and always offering genuine insight, García Martínez  unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital ‘privacy’, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49593891848465,"sku":"GOR009788869","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50400150061329,"sku":"CIN1785036467G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1785036467.jpg?v=1750833441"},{"product_id":"bim-based-life-cycle-sustainability-assessment-for-buildings-book-antonio-garcia-martinez-9783036555195","title":"BIM-Based Life Cycle Sustainability Assessment for Buildings","description":"\u003cp\u003eIn recent years, the progress of digitization in the architecture and construction sectors has produced enormous advances in the automation of analysis and evaluation processes. 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