{"title":"Ashley Rose Mehlenbacher","description":null,"products":[{"product_id":"on-expertise-book-ashley-rose-mehlenbacher-9780271092775","title":"On Expertise","description":"There is a deep distrust of experts in America today. Influenced by populist politics, many question or downright ignore the recommendations of scientists, scholars, and others with specialized training. It appears that expertise, a critical component of democratic life, no longer appeals to wide swaths of the body politic.   On Expertise is a robust defense of the expert class. Ashley Rose Mehlenbacher examines modern and ancient theories of expertise through the lens of rhetoric and interviews some forty professionals, revealing how they understand their own expertise and how they came to be known as “experts.” She shows that expertise requires not only knowledge and skill but also, crucially, an acknowledgment by others—both specialists and laypeople—that one is a credible authority. At its heart, expertise is a rhetorical construct, and to be persuasive, experts must have the ability to apply their knowledge and skills rightly—in the right way, at the right time, to achieve the right end. Ultimately, Mehlenbacher argues that experts apply their technical knowledge effectively and win others’ trust through acting prudently and cultivating goodwill.   Timely, practical, and sophisticated, On Expertise provides vital scaffolding for our understanding of expertise and its real-world application. This book is essential for beginning the work of rehabilitating the expert class amid a politics of extreme populism and anti-intellectualism.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50447535636753,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50447537963281,"sku":"CIN0271092777G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/027428846X.jpg?v=1751006202"},{"product_id":"science-communication-online-book-ashley-rose-mehlenbacher-9780814255308","title":"Science Communication Online","description":"\u003cdiv\u003eUncloistered by the web, science is finding its way into previously unimagined audiences. Whether collecting data in one's backyard to help wildlife experts manage wolf populations or even funding research out of one's own pocket, nonexperts can engage science at an unprecedented scale. As science communication has moved online, a range of important new genres have emerged that put professionals and the public into conversation with each other. In \u003ci\u003eScience Communication Online: Engaging Experts and Publics on the Internet,\u003c\/i\u003e Ashley Rose Mehlenbacher takes up these \"trans-scientific\" genres to explore how scientists are adapting their communications, how publics are increasingly involved in science, and how boundaries between experts and nonexperts continue to shift.\u003cbr\u003e Bringing together genre studies and the rhetoric of science, Mehlenbacher examines a range of new forms of science communication that challenge traditional presumptions about experts and nonexperts--including Twitter and Reddit AMAs, crowdfunding proposals such as Kickstarter and Experiment.com, civic-minded databases such as Safecast, and the PLOS blogging network. \u003ci\u003eScience Communication Online\u003c\/i\u003e illustrates the unique features of these genres and connects them to their rhetorical functions and the larger context leading to their emergence and evolution--from the democratization of science, challenges to expertise and expert status, and new political economies. \u003ci\u003eScience Communication Online\u003c\/i\u003e captures the important moment we find ourselves in now--one not defined by science \u003ci\u003eand\u003c\/i\u003e society but science \u003ci\u003ein\u003c\/i\u003e society.\u003c\/div\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51008145228049,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51008149881105,"sku":"NIN9780814255308","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52659427508497,"sku":"NLS9780814255308","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0814255302.jpg?v=1769681033"},{"product_id":"science-communication-online-book-ashley-rose-mehlenbacher-9780814213988","title":"Science Communication Online","description":"\u003cdiv\u003eUncloistered by the web, science is finding its way into previously unimagined audiences. 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