{"title":"Aubrey Bergauer","description":"\u003cp\u003eDiscover the insightful world of Aubrey Bergauer, a modern voice challenging classical music norms. Explore her writings on innovation, leadership, and sparking change within the arts. A must-read for cultural enthusiasts.\u003c\/p\u003e","products":[{"product_id":"run-it-like-a-business-book-aubrey-bergauer-9781637744383","title":"Run It Like a Business","description":"Featured on Publishers Weekly 2024 Announcement Issue. TEDx speaker Aubrey Bergauer -- 'the Steve Jobs of classical music' -- reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a £763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement -- while always putting art first. Running your arts organization like a business is your path forward to: Grow audiences and keep them coming back again; Make our organizations more inclusive; Get younger attendees in the seats and on the donor rolls; Generate millions more dollars in revenue; Continue to create the art we love -- without the stress of figuring out how to afford it. Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission -- whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49746770559249,"sku":"NGR9781637744383","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50504398242065,"sku":"GOR013976116","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51043109634321,"sku":"NIN9781637744383","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52435342131473,"sku":"CIN1637744382VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53027517497617,"sku":"CIN1637744382G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1637744382.jpg?v=1751151512"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-aubrey-bergauer.oembed","provider":"World of Books ","version":"1.0","type":"link"}