{"title":"Aubrey Wilson","description":null,"products":[{"product_id":"marketing-audit-handbook-book-aubrey-wilson-9780749437350","title":"Marketing Audit Handbook","description":"This title offers practical assistance to marketing and sales departments.  Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and  jargon into a more straightforward analysis of how to get the most from the  marketing audit. The handbook includes: a guide to key marketing audit questions  and practical solutions; guidance on how to identify no-cost and low-cost  marketing and sales techniques; and detailed checklists, backed up with examples  and case histories to illustrate application. This text brings together tools,  checklists and techniques to enable the reader to put together internal  marketing audits that are applicable to any organization. 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Pictorial dust jacket over green cloth. Black and white photographs. Pages remain bright and clean with minimal tanning and foxing. Binding remains firm. Minor pencil in","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50093107577105,"sku":"1718012279ADA","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1718012279ADA_1.jpg?v=1722949177"},{"product_id":"marketing-of-industrial-products-book-aubrey-wilson-9781032874944","title":"The Marketing of Industrial Products","description":"First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. He goes on to stress the need to set industrial marketing into a wider perspective and, at the same time, to provide for the urgent requirements of students for a basic authoritative book.  Each chapter (with one exception) is an original contribution, especially commissioned for the book which has been devised and edited as an integrated work. The editor comments that there can be few if any people who are able to write with equal authority on each function of marketing. He has therefore invited eighteen leaders in their own particular function to contribute to this book. It immediately establishes itself as a standard work. 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It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author’s purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing.  The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. 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