{"title":"Barnaby Wynter","description":null,"products":[{"product_id":"brand-bucket-book-barnaby-wynter-9781852526528","title":"The Brand Bucket","description":"In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term customers.  Since then, this approach has been applied to over 470 businesses and organisations worldwide.  In the last 10 years the author has enhanced this core methodology with a number of other working tools, bringing in all the elements of the New Media and interactive marketing techniques to create a unique marketing methodology for the 21st century approach to marketing.  Every company is staring at its order book looking for ways to improve it. This book shows them how.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49517011042577,"sku":"GOR004677146","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1852526521.jpg?v=1751060973"},{"product_id":"the-brand-bucket-make-your-marketing-work-rare-book-barnaby-wynter-1706006373ada","title":"The Brand Bucket: Make Your Marketing Work","description":"2010. No edition remarks. 182 pages. Signed by the author. Paperback book with pictorial cover. Black and white illustrations throughout. Signed with dedication from the author on title page. Pages re","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50089491300625,"sku":"1706006373ADA","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1706006373ADA_1.jpg?v=1722937178"},{"product_id":"become-the-go-to-brand-book-barnaby-wynter-9781852527938","title":"Become the GO-TO BRAND","description":"Barnaby Wynter has been developing his acclaimed Brand Bucket® marketing approach for over 20 years, helping his clients around the world to consistently turn potential customers into long-term customers.  The approach turned out to be so successful that it has since been rolled out and applied to over 470 businesses and organisations worldwide.  In this new book Barnaby takes the approach a step further, to show readers how they can transform their businesses and become the GO-TO brands in their chosen markets.  Readers of his earlier book The Brand Bucket® will recognise the marketing techniques which have earned international success. This book is the next step in the journey.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51056047259921,"sku":"NIN9781852527938","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51323819426065,"sku":"GOR014227491","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52615150829841,"sku":"NLS9781852527938","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1852527935.jpg?v=1750996139"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-barnaby-wynter.oembed","provider":"World of Books ","version":"1.0","type":"link"}