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Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49849541656849,"sku":"CIN0312065396G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0312065396.jpg?v=1750695354"},{"product_id":"rhetoric-in-popular-culture-book-barry-brummett-9781412914376","title":"Rhetoric in Popular Culture","description":"This book joins together two vital scholarly traditions: rhetorical criticism and critical studies. With updated examples from popular culture throughout the text; updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism; as well as a new discussion on \"super-signs\", neo-Aristotelian methods, and intertextuality, the text enables students to apply the growing and cutting-edge methodologies of critical studies to the study of rhetoric, and to link those new approaches to the rhetorical tradition.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49915590672657,"sku":"CIN141291437XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/141291437X.jpg?v=1751146756"},{"product_id":"sports-and-identity-book-barry-brummett-9780415711913","title":"Sports and Identity","description":"This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States. The essays included here explore the question, How is identity engaged in the performance and spectatorship of sports? Defining sports as the whole range of mediated professional sports, and considering actual participation in sports, the chapters herein address a varied range of ways in which sports as a cultural entity becomes a site for the creation and management of symbolic components of identity.  Originating in the New Agendas in Communication symposium sponsored by the University of Texas College of Communication, this volume provides contemporary explorations of sports and identity, highlighting the perspectives of up-and-coming scholars and researchers. It has much to offer readers in communication, sociology of sport, human kinetics, and related areas.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49930491068689,"sku":"CIN0415711916G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415711916.jpg?v=1751166141"},{"product_id":"rhetoric-of-style-book-barry-brummett-9780809328581","title":"A Rhetoric of Style","description":"Exploring style in a global culture, Barry Brummett illustrates how style is increasingly a global system of communication as people around the world understand what it means to dress a certain way, to dance a certain way, to decorate a certain way, to speak a certain way.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51693996179729,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51693997130001,"sku":"CIN0809328585G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0809328585.jpg?v=1763479574"},{"product_id":"rhetorical-homologies-book-barry-brummett-9780817355708","title":"Rhetorical Homologies","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003eA highly developed study of the relationships between rhetoric and public culture.\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eOne of the most widely used ideas in scholarship of the humanities and social sciences is that of homology: a formal pattern structuring different kinds of texts, ideas, and experiences. \u003ci\u003eRhetorical Homologies\u003c\/i\u003e explores the central meaning of this form in a variety of discourses and also examines the kind of homologies that shape audience responses to personal, public, and political issues. Barry Brummett is most interested in homologies among very different orders of experience and texts: experiences on the battlefield that are homologous to those at a dining room table, for instance. What the common patterns that underlie such cases mean, why they are interesting, and why homology is rhetorical are the subjects of this study. \u003c\/p\u003e \u003cp\u003eBrummett focuses on a wide range of topics, from the homologies between rhetoric and weapons throughout history to the homology of ritual injuries as manifested in representations of Christian martyrs, Laurel and Hardy films, the African-American practice of playing the dozens, and televised professional wrestling. Brummett also explores the homology of the Wise Woman, using rhetorical representations of Sojourner Truth and Oprah Winfrey. In a concluding chapter, Brummett argues that the idea of homology is important in understanding how social life is organized in general and that the centrality of discourse in organizing experience makes rhetorical homologies an important perspective for general knowledge beyond the boundaries of this study.\u003cbr\u003e  \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":52099402760465,"sku":"CIN0817355707G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780817355708.jpg?v=1759571933"},{"product_id":"clockwork-rhetoric-book-barry-brummett-9781628460919","title":"Clockwork Rhetoric","description":"Explores how the aesthetic and cultural movement Steampunk persuades audiences and wins new acolytes. Chapters in Clockwork Rhetoric explore topics ranging from jewelry to Japanese anime to contemporary imperialism to fashion. Throughout, the book demonstrates how language influences consumers of steampunk to hold certain social and political attitudes and commitments.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52146542280977,"sku":"NLS9781628460919","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781628460919.jpg?v=1763473847"},{"product_id":"sports-and-identity-book-barry-brummett-9780415711920","title":"Sports and Identity","description":"This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States. The essays included here explore the question, How is identity engaged in the performance and spectatorship of sports? 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This volume recognises that steampunk, a unique popular culture phenomenon, presents a prime opportunity for rhetorical criticism.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52478301208849,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52478302126353,"sku":"NLS9781496809759","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781496809759.jpg?v=1763472918"},{"product_id":"rhetoric-of-machine-aesthetics-book-barry-brummett-9780275966447","title":"Rhetoric of Machine Aesthetics","description":"Brummett addresses the question of how the aesthetic experience of machines can have rhetorical influence. He develops a theory of machine aesthetics, showing nine dimensions of the aesthetic experience of machines and machine-like objects or activities. He identifies three general types of machine aesthetics: Mechtech, classical machine aesthetics based on hardware, gears, pistons, and so forth; Electrotech, high technology machine aesthetics based on the ability of electricity to put machinery on the human scale; and Chaotech, the aesthetic appeal of the decayed machine. In each case, rhetorical applications of the aesthetic are explored. A final critical application shows how the film Brazil warns its audience that fascism can be supported by simulations based on machine aesthetics.  Brummett's book develops and articulates ideas in the fields of rhetoric and literature that have not been brought together before. In a radical departure, Brummett sees machines not as passive backdrops to human intercourse, but rather as possessing a powerful rhetoric of their own. The book will be of great interest to scholars and students of communications, art, and aesthetics.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52485077238033,"sku":"NLS9780275966447","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780275966447.jpg?v=1759857199"},{"product_id":"contemporary-apocalyptic-rhetoric-book-barry-brummett-9780275940829","title":"Contemporary Apocalyptic Rhetoric","description":"Intellectuals today cringe when a politician speaks of the Second Coming, the millennium, or the Antichrist. Certain questions naturally arise about those who literally expect the end of the world in our day: Why do they think this? Why do some people believe them? How do their exhortations work to persuade an audience and to move that audience to actions and commitments? These are the motivating questions of Contemporary Apocalyptic Rhetoric, which describes apocalyptic as a rhetorical genre of discourse. Barry Brummett first recasts insights drawn from past scholarly and theological studies to demonstrate their relevance to contemporary apocalyptic, then examines a variety of real apocalyptic to illustrate the ways in which these rhetorical discourses actually work. The discussion focuses on those strategies, arguments, and stylistic features that are peculiar to apocalyptic and that support its social and political claims.    Following an introductory first chapter, Chapter Two describes how apocalyptic rhetoric links a psychological context to an esoteric grand order underlying all of time and the cosmos. Chapter Three compares premillennial and postmillennial apocalyptic on three dimensions to show the different approaches they take to reach their audiences. Chapter Four describes specific rhetorical techniques designed to maintain a mystic persona and urge social and political commitments on audiences. The final two chapters apply the author's theories to secular and religious apocalyptic, both premillennial (Hal Lindsey and Ravi Batra) and postmillennial (Francis Fukuyama). Contemporary Apocalyptic Rhetoric will appeal to readers across many disciplines, including communications, religion, sociology, and psychology.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52487786496273,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52487787282705,"sku":"NLS9780275940829","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780275940829.jpg?v=1759861580"},{"product_id":"world-and-how-we-describe-it-book-barry-brummett-9780275980191","title":"The World and How We Describe It","description":"Each term's rhetoric is illustrated in an analysis of texts in popular culture: William Gibson's novels, the usenet group rec.motorcycles, and the film Groundhog Day.  Brummett explores the ways people use three key termsreality, representation, and simulationas rhetorical devices with political and social effect.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52687698952465,"sku":"NLS9780275980191","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780275980191.jpg?v=1762331151"},{"product_id":"sporting-rhetoric-book-barry-brummett-9781433104275","title":"Sporting Rhetoric","description":"Millions of people around the world are engaged in sports and games. This volume studies the ways in which engagement is performed in popular culture. We do not just watch football - we perform by being a fan. NBA players do not simply run up and down the court. Instead, on and off the court they perform certain roles, many informed by hip hop culture. 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