{"title":"Belem Barbosa","description":null,"products":[{"product_id":"smart-management-for-digital-transformation-book-belem-barbosa-9781799890089","title":"Smart Management for Digital Transformation","description":"In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52404371030289,"sku":"NLS9781799890089","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52755199918353,"sku":"NIN9781799890089","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781799890089.jpg?v=1785938816"},{"product_id":"smart-marketing-with-the-internet-of-things-book-belem-barbosa-9781522557630","title":"Smart Marketing With the Internet of Things","description":null,"brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52516343185681,"sku":"NLS9781522557630","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52750291140881,"sku":"NIN9781522557630","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781522557630.jpg?v=1785979940"},{"product_id":"smart-marketing-with-the-internet-of-things-book-belem-barbosa-9781522588382","title":"Smart Marketing With the Internet of Things","description":"Discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is designed for business professionals, marketing managers, marketing strategists, academics, researchers, and students.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52617126805777,"sku":"NLS9781522588382","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52750360215825,"sku":"NIN9781522588382","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781522588382.jpg?v=1786442518"},{"product_id":"marketing-innovation-strategies-and-consumer-behavior-book-belem-barbosa-9798369341957","title":"Marketing Innovation Strategies and Consumer Behavior","description":"In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. Marketing Innovation Strategies and Consumer Behavior is a comprehensive resource that serves as a beacon of clarity amidst the chaos, offering a structured roadmap for understanding and harnessing the power of innovation in marketing. Through meticulous analysis of current trends and in-depth exploration of cutting-edge strategies, this book provides a holistic understanding of the challenges and opportunities facing businesses today. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53636930175249,"sku":"NLS9798369341957","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798369341957.jpg?v=1781002614"},{"product_id":"marketing-innovation-strategies-and-consumer-behavior-book-belem-barbosa-9798369349977","title":"Marketing Innovation Strategies and Consumer Behavior","description":"In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. Marketing Innovation Strategies and Consumer Behavior is a comprehensive resource that serves as a beacon of clarity amidst the chaos, offering a structured roadmap for understanding and harnessing the power of innovation in marketing. Through meticulous analysis of current trends and in-depth exploration of cutting-edge strategies, this book provides a holistic understanding of the challenges and opportunities facing businesses today. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53636930961681,"sku":"NLS9798369349977","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798369349977.jpg?v=1781002617"},{"product_id":"contemporary-trends-in-innovative-marketing-strategies-book-belem-barbosa-9798369345511","title":"Contemporary Trends in Innovative Marketing Strategies","description":"In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing. Its contents span a wide array of topics at the forefront of marketing innovation. Key themes encompass digital marketing strategies, sustainability-driven marketing, the marriage of data analytics and marketing intelligence, and the impact of emerging technologies on marketing strategies. Additionally, it delves into the challenges and best practices of driving marketing innovation within organizations, touching on subjects such as entrepreneurship, supply chain management, and internal marketing.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53639665942801,"sku":"NLS9798369345511","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798369345511.jpg?v=1781012437"},{"product_id":"contemporary-trends-in-innovative-marketing-strategies-book-belem-barbosa-9798369312315","title":"Contemporary Trends in Innovative Marketing Strategies","description":"In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing. Its contents span a wide array of topics at the forefront of marketing innovation. Key themes encompass digital marketing strategies, sustainability-driven marketing, the marriage of data analytics and marketing intelligence, and the impact of emerging technologies on marketing strategies. Additionally, it delves into the challenges and best practices of driving marketing innovation within organizations, touching on subjects such as entrepreneurship, supply chain management, and internal marketing.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53640309080337,"sku":"NLS9798369312315","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798369312315.jpg?v=1781014978"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-belem-barbosa.oembed","provider":"World of Books ","version":"1.0","type":"link"}