{"title":"Benjamin Hart","description":null,"products":[{"product_id":"radical-islam-vs-america-book-benjamin-hart-9780915463909","title":"Radical Islam Vs. America","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49938400248081,"sku":"CIN0915463903G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B0092JHTYU.jpg?v=1750747559"},{"product_id":"fund-your-cause-with-direct-mail-book-benjamin-hart-9780915463961","title":"Fund Your Cause with Direct Mail","description":"\u003cp\u003eThis is the most complete guide ever written on direct mail fundraising. The author is Ben Hart, whose direct mail programs have raised nearly a billion dollars for scores of non-profit organizations.\u003c\/p\u003e\u003cp\u003eBut Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises.\u003c\/p\u003e\u003cp\u003eAccording to Hart, the three important rules for success in marketing through the mail are these: Make sure \u003cstrong\u003e1)\u003c\/strong\u003e that you are writing to the right people, that is, that you have compiled the right list; \u003cstrong\u003e2)\u003c\/strong\u003e that your letters come across as a personal communication from one person to another; and \u003cstrong\u003e3)\u003c\/strong\u003e that you are writing about what your reader is interested in, not what you, the writer, are interested in.\u003c\/p\u003e\u003cp\u003eHart's book is chock full of rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure the success of your direct mail marketing campaign. Anyone who is involved in direct mail marketing on any level should be required read Hart's book at least once a year.\u003c\/p\u003e\u003cp\u003eBen Hart is absolutely the best in the business. His direct mail campaigns have single-handedly turned many floundering organizations into multi-million dollar powerhouses. Ben's book is packed full of strategies, rules, methods and tips that will profit direct mail experts and beginners alike.\u003c\/p\u003e\u003cp\u003e- Steven Loflin, Executive Director, National Association of Collegiate Scholars (which has 600,000 members).\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50098258641169,"sku":"CIN0915463962VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50525257105681,"sku":"GOR004767031","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52877986365713,"sku":"GOR014651247","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53023886639377,"sku":"CIN0915463962G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0915463962.jpg?v=1751298370"},{"product_id":"piano-adventures-gold-star-performance-primer-level-book-nancy-and-randall-faber-9781569395110","title":"Piano Adventures Gold Star Performance, Primer Level","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50202702020881,"sku":"CIN156939511XVG","price":0.0,"currency_code":"GBP","in_stock":false}]},{"product_id":"faith-and-freedom-book-benjamin-hart-9780915463947","title":"Faith and Freedom","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50373874024721,"sku":"CIN0915463946G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52815761768721,"sku":"CIN0915463946VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0915463946.jpg?v=1750981166"},{"product_id":"how-to-write-blockbuster-sales-letters-book-benjamin-hart-9781598002621","title":"How to Write Blockbuster Sales Letters","description":"Amazing returns on my mailings Ben Hart has given me the secret to getting into the mind of my customer and generating amazing returns on my mailings. With just a few simple changes to my own writing, I am already seeing dramatic results. Thank you for this powerful, step-by-step formula for creating 'Blockbuster Sales Letters'. Valerie Hasara Editor, OyesUcan.com Absolutely the best in the business Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering and start-up enterprises into multi-million-dollar powerhouses. Ben's books are packed full of strategies, methods, rules and tips that will profit direct mail experts and beginners alike. And Hart's books are enormously fun to read. His writing is clear and direct . . . Every direct mail veteran, as well as anyone planning to launch their very first direct mail marketing campaign, must read Ben's books immediately. I will read this book many times. Steve Loflin Executive Director, National Society of Collegiate Scholars (400,000 members) One of the true masters The dirty little secret of direct mail is that you can count the true masters on two hands and still have several fingers left over. These are the giants who produce the huge results over and over again. Ben Hart is one of the true masters. He's the guy the others are always studying and trying to 'steal smart' from. When you read this book you are learning a lifetime of success secrets from the very best in the business. Richard Rossi Co-Founder, Envision EMI, Inc., Marketer of educational programs that enroll 50,000 students every year with annual revenue of more than $70,000,000 generated by direct mail One of the creative giants in direct mail today Ben Hart is one of the creative giants in direct mail today. I have personally sent Ben to number of my largest clients to help them improve their direct mail programs. Each one has thanked me because Ben's packages have consistently beaten everything they've been doing. Glen Thomas Co-Owner, RST Market","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50393840812305,"sku":"CIN1598002627A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50625258324241,"sku":"CIN1598002627G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51038400184593,"sku":"NIN9781598002621","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1598002627.jpg?v=1750895311"},{"product_id":"automatic-marketing-book-benjamin-hart-9781932433579","title":"Automatic Marketing","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50395526725905,"sku":"CIN1932433570G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1932433570.jpg?v=1751219828"},{"product_id":"faith-freedom-book-benjamin-hart-9780929510040","title":"Faith \u0026 Freedom","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":53158697566481,"sku":"CIN0929510046G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53399481516305,"sku":"CIN0929510046A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780929510040.jpg?v=1772061297"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-benjamin-hart.oembed","provider":"World of Books ","version":"1.0","type":"link"}