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Within these frames, the chapters run the gamut from transmediation, regional relevance, and superhuman visioning to historical traumas and progress, queer possibilities, and how televisual programming can make viewers feel Black. Mostly, the work tackles what the future looks like now for a changing televisual industry, Black media makers, and Black audiences.   Chapters rethink such historically significant programs as Roots and Underground, such seemingly innocuous programs as Soul Food, and such contemporary and culturally complicated programs as Being Mary Jane and Atlanta. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black Rebooted sheds much-needed light on under examined demographics, broadens common audience considerations, and gives deference to the preferences of audiences and producers of Black-targeted programming.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49752690688273,"sku":"NGR9781978830028","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51061443264785,"sku":"NIN9781978830028","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":52891051163921,"sku":"CIN1978830025LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1978830025.jpg?v=1761389117"},{"product_id":"shaded-lives-book-beretta-e-smith-shomade-9780813531045","title":"Shaded Lives","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50363177435409,"sku":"CIN0813531047G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0813531047.jpg?v=1750745448"},{"product_id":"pimpin-ain-t-easy-book-beretta-e-smith-shomade-9780415976794","title":"Pimpin' Ain't Easy","description":"Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars.  This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience?  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In this volume, the first of its kind, contributors examine the televisual diversity, complexity, and cultural imperatives manifest in programming directed at a Black and marginalized audience.  Watching While Black considers its subject from an entirely new angle in an attempt to understand the lives, motivations, distinctions, kindred lines, and individuality of various Black groups and suggest what television might be like if such diversity permeated beyond specialized enclaves. It looks at the macro structures of ownership, producing, casting, and advertising that all inform production, and then delves into television programming crafted to appeal to black audiences-historic and contemporary, domestic and worldwide.   Chapters rethink such historically significant programs as Roots and Black Journal, such seemingly innocuous programs as Fat Albert and bro’Town, and such contemporary and culturally complicated programs as Noah’s Arc, Treme, and The Boondocks. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen.  Painting a decidedly introspective portrait across forty years of Black television, Watching While Black sheds much-needed light on under-examined demographics, broadens common audience considerations, and gives deference to the the preferences of audiences and producers of Black-targeted programming.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51330399273233,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51330401599761,"sku":"CIN0813553865G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53197752598801,"sku":"CIN0813553865VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53522685100305,"sku":"NLS9780813553863","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0813553865.jpg?v=1761386256"},{"product_id":"finding-god-in-all-the-black-places-book-beretta-e-smith-shomade-9781978839779","title":"Finding God in All the Black Places","description":"This book is also freely available online as an open-access digital edition:  https:\/\/manifold.ecds.emory.edu\/projects\/finding-god-in-all-the-black-places  (https:\/\/dhjhkxawhe8q4.cloudfront.net\/rup-wp-v2\/wp-content\/uploads\/2025\/01\/28132142\/9781978839809.pdf)   In Finding God in All the Black Places, Beretta E. 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Smith-Shomade believes that acknowledging and comprehending the foundations of Black spirituality and Black church religiosity within Black popular culture provide a way for viewers, listeners, and users not only to endure but also to revitalize.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51384885477649,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51384886493457,"sku":"NIN9781978839779","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":52880026370321,"sku":"CIN1978839774LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1978839774.jpg?v=1761391097"},{"product_id":"pimpin-ain-t-easy-book-beretta-e-smith-shomade-9780415976787","title":"Pimpin' Ain't Easy","description":"Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. 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