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He brings the insights and a deep understanding of the Asian marketplace.   •\tFind out what middle-class consumers want—and what they buy—when their incomes rise.   •\tLearn why Asians are collectivists who are becoming increasingly individualistic.    •\tDiscover that Asian consumers are driven by contradictory desires; they are, at the same time, Value Shopaholics, Functional Hedonists and Traditional Futurists.     Using these insights, Schmitt presents simple and useful methods and strategy tools that one can use to build a successful business with Asian consumers, such as:    •\tA strategy map to plan market entry  •\tA lifestyle tool to analyze consumer motivations and trends  •\tAn omni-channel metric to assess the right mix of online and offline media    Schmitt’s  detailed analyses of specific Asian industries and markets —including consumer electronics, fashion and lifestyle, food and beverage, airline, hotel, skincare and cosmetics, and e-commerce—serve as benchmarks and best practices for one’s business.     Target Audience  Leaders, managers and individuals interested in gaining consumer insight of Asian consumers","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49663654461713,"sku":"GOR012199695","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1259071014.jpg?v=1751239098"},{"product_id":"happy-customers-everywhere-book-bernd-schmitt-9780230116450","title":"Happy Customers Everywhere","description":"The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to measure customer happiness in a meaningful way for the first time, and in this revealing look at the power of positive psychology Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer experience through a three-pronged approach:*The Feel Good Method: Learn to make customers happy through the experience of pleasure and positive emotions and how those feel-good moments can transform a once-in-a-blue-moon customer to a committed loyalist.*The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business.* The Learning and Growing Method: Help your customers in their own personal growth by making your product an important and indispensable part of their individual development.Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50346925555985,"sku":"CIN0230116450G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51000422662417,"sku":"NIN9780230116450","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52650660102417,"sku":"NLS9780230116450","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53190169133329,"sku":"GOR014796854","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0230116450.jpg?v=1751070555"},{"product_id":"experience-marketing-book-bernd-schmitt-9781601984524","title":"Experience Marketing","description":"Experience Marketing examines a new and exciting concept this is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by experience? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of Experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51677335552273,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51677335781649,"sku":"NIN9781601984524","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52853917024529,"sku":"GOR014641846","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1601984529.jpg?v=1751213945"},{"product_id":"psychology-of-the-asian-consumer-book-bernd-schmitt-9780765646477","title":"The Psychology of the Asian Consumer","description":"Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research?  These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim.  Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52337548558609,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52337548919057,"sku":"NLS9780765646477","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780765646477.jpg?v=1758166997"},{"product_id":"psychology-of-the-asian-consumer-book-bernd-schmitt-9780765644558","title":"The Psychology of the Asian Consumer","description":"Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research?  These are some of the questions and issues addressed in this unique book. 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Sie liefern den strategischen Rahmen sowie einen 5-Stufen-Plan mit den wichtigsten Werkzeugen zur Umsetzung: Zielgruppensegmentierung und -selektion, Positionierung, Branding, Service und Innovation.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52630310945041,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52630311633169,"sku":"NLS9783322903228","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783322903228.jpg?v=1761779146"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-bernd-schmitt.oembed","provider":"World of Books ","version":"1.0","type":"link"}