{"title":"Blake Mycoskie","description":"\u003cp\u003eDiscover books by Blake Mycoskie, the entrepreneur behind TOMS shoes. Explore his insights on business, philanthropy, and social enterprise. A must-read for aspiring entrepreneurs and anyone passionate about making a difference.\u003c\/p\u003e","products":[{"product_id":"start-something-that-matters-book-blake-mycoskie-9780753540244","title":"Start Something That Matters","description":"In 2006, while travelling in Argentina, young entrepreneur Blake Mycoskie encountered children too poor to afford shoes, who developed injuries on their feet that often led to serious health problems. Blake knew he wanted to help, but rather than start a charity, he went against conventional wisdom and created a for profit business to help the children who he met. With the help of a local shoemaker, Blake struck out to merge activism and fashion in the form of a local canvas shoe worn by farmers and gauchos alike, called the alpargata. Blake called his creation TOMS Shoes (which stands for \"Tomorrow's Shoes\") and promised to give a pair of new shoes to a child in need for every pair that he sold. Starting with only two hundred pairs of handmade shoes, optimism, and entrepreneurial charisma, Blake successfully launched TOMS into the high fashion world. They can now be seen adorning the feet of celebrities such as Keira Knightley, Scarlett Johansson, and Tobey Maguire.   Blake's mission is to prove that you can achieve financial success and make the world a better place at the same time. In this book, he shares the six counterintuitive principles that have guided the growth of TOMS for the past three years:   Make business personal     Be resourceful without resources                          Reverse retirement                                      Keep it simple                         Stay humble                                                   Give more, advertise less  The result is an inspiring account of a young man whose entrepreneurial spirit was able to affect change in the world, and a call to others to be inspired to do the same.  As part of the One for One initiative, Random House will provide a new book to a child in need with every copy of Start Something That Matters purchased.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49542035570961,"sku":"GOR004666062","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49729944387857,"sku":"NGR9780753540244","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50854054723857,"sku":"GOR004271138","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51068224176401,"sku":"GOR010575447","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/075354024X.jpg?v=1751435527"},{"product_id":"start-something-that-matters-book-blake-mycoskie-9780812981445","title":"Start Something That Matters","description":"\u003cp\u003e\u003cb\u003eLove your work, work for what you love, and change the world--all at the same time.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don't have to choose--and that you'll find more success if you don't. That's the breakthrough message of TOMS' One for One movement. You don't have to be rich to give back and you don't have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once--\u003ci\u003eright now\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eStart Something That Matters, \u003c\/i\u003e Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. 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Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don't have to choose--and that you'll find more success if you don't. That's the breakthrough message of TOMS' One for One movement. You don't have to be rich to give back and you don't have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once--\u003ci\u003eright now\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eStart Something That Matters, \u003c\/i\u003e Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity: water, FEED Projects, and TerraCycle. 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