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In \u003cem\u003eOne Million Readers,\u003c\/em\u003e Boni Wagner-Stafford offers a lifeline to authors, whether traditional or self-published, who seek confidence in promoting their nonfiction works. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis comprehensive guide is your roadmap to mastering book marketing and achieving tangible results.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDiscover why developing your own tailored marketing strategy is key to your author career and business success. Boni Wagner-Stafford expertly leads you through each step, starting with making sure you're creating a book that resonates with your target reader audience. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e◆ In Section One, Getting Started, delve into defining your objectives, identifying your target audience, and honing your unique selling proposition, or USP (yes, as an author of nonfiction, you should have one ).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e◆ In Section Two, Messages and Methods, embark on a guided exploration of crucial decisions you'll want to make about your online presence, social media engagement, public relations, reader reviews, email marketing, book launches, and advertising.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e◆ Section Three, Taking Action, equips you with the tools to create a tactical timeline, compile contact lists, set measurement benchmarks, and finalize a polished marketing strategy. 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