{"title":"Brian Fugere","description":null,"products":[{"product_id":"why-business-people-speak-like-idiots-book-brian-fugere-9780743269094","title":"Why Business People Speak Like Idiots","description":"There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49534818058513,"sku":"GOR001314150","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50299572224273,"sku":"CIN0743269098VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50357407514897,"sku":"CIN0743269098G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50363191296273,"sku":"CIN0743269098A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0743269098.jpg?v=1750785080"},{"product_id":"why-business-people-speak-like-idiots-a-bullfighter-s-guide-cd-9781400101535","title":"Why Business People Speak Like Idiots","description":"\u003cb\u003eAn entertaining, wickedly witty, and eminently practical guide to cutting through the swamp of jargon-filled and often meaningless corporate-speak and learning to communicate effectively for those those who want to climb the corporate ladder but refuse to check their personalities at the door.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEvery day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun.\u003cbr\u003e But it doesn't have to be that way. \u003ci\u003eWhy Business People Speak Like Idiots\u003c\/i\u003e exposes four traps that transform us from funny, honest, and engaging weekend people into boring business stiffs: \u003cp\u003e\u003c\/p\u003e -The Obscurity Trap: Death by jargon, TLAs (three-letter acronyms), wordiness and evasiveness. Listeners and readers tune out, and think bad thoughts about whoever unloaded all of this crap on them.\u003cbr\u003e -The Anonymity Trap: Death by templates, standards, and the abandonment of personality in favor of conformity. People like stories and personalities, and business writers seem on a mission to exterminate any trace of either.\u003cbr\u003e -The Hard Sell Trap: Death by perpetual sales mode. Our immune systems have figured out that commercials are garbage, a good time for the brain to slip into idle. But business writers feel like they're not really working unless every sentence is selling something. The result: we all tune out.\u003cbr\u003e -The Irrelevance Trap: Death by generalization and the rise of the presentation-in-a-can. It's the hundreds of pages of statistics that don't make a point. What does the audience want to know? \u003cp\u003e\u003c\/p\u003eThis is your wake-up call. Personality, humanity, and candor are being sucked out of the workplace. Let the wonks send their empty messages. Yours are going to connect. So grab your cape and sharpen your sword. It's time to fight the bull","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49910387540241,"sku":"CIN1400101530VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1400101530.jpg?v=1750954494"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-brian-fugere.oembed","provider":"World of Books ","version":"1.0","type":"link"}