{"title":"Bruce Barringer","description":null,"products":[{"product_id":"entrepreneurship-horizon-edition-book-bruce-barringer-9780273779926","title":"Entrepreneurship: Horizon Edition","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49544287584529,"sku":"GOR013364801","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273779923.jpg?v=1750780773"},{"product_id":"entrepreneurship-successfully-launching-new-ventures-global-edition-book-bruce-barringer-9781292255330","title":"Entrepreneurship: Successfully Launching New Ventures, Global Edition","description":"For courses in entrepreneurship.       Teach the Entrepreneurial Process through Real-World Examples   Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.       Also available with MyLab Entrepreneurship   By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.        Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.       If you would like to purchase both the physical text and MyLab Entrepreneurship, search for:       013489149X \/ 9780134891491 Entrepreneurship: Successfully Launching New Ventures Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 6\/e        Package consists of:   ·    0134729536 \/ 9780134729534 Entrepreneurship: Successfully Launching New Ventures   ·    0134731212 \/ 9780134731216 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49548410093841,"sku":"GOR009751646","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49729527939345,"sku":"CIN1292255331G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50154987323665,"sku":"GOR009944041","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50378379755793,"sku":"CIN1292255331A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292255331.jpg?v=1751051052"},{"product_id":"what-s-stopping-you-book-bruce-barringer-9780132444576","title":"What's Stopping You?","description":"“This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement  to people who would like to give it a try.”  –Tim Berry, Founder and CEO, Palo Alto Software Creators of the World’s Most Popular      “Bruce Barringer and Duane Ireland’s new book, What’s Stopping You? is an insightful and thought-provoking examination of nine common myths that discourage individuals from starting new businesses. … This book is much-needed and long overdue…. The value of What’s Stopping You? is that it effectively debunks the false premises that too often preclude acts of business start up. What’s Stopping You? is an encouraging, instructive, and eloquently written book that would be a valuable addition to any aspiring entrepreneur’s bookshelf.”  Jeffrey G. Covin, Samuel and Pauline Glaubinger Professor of Entrepreneurship, Kelley School of Business, Indiana University, Bloomington, Indiana     “Over the years I have observed many seemingly great business opportunities never get off the ground. Quite often, what holds these aspiring entrepreneurs back are common misconceptions about the difficulties and risks of starting a new business. In What’s Stopping You?, Professors Barringer and Ireland systematically break down the myths that hold many entrepreneurs back from pursuing their dreams.”  Jeffrey R. Cornwall, The Jack C. Massey Chair in Entrepreneurship, Belmont University, Nashville, Tennessee     “Barringer and Ireland simultaneously demystify start-up misconceptions and empower readers to explore their own opportunity with renewed passion. Many prospective entrepreneurs feel trapped by myths, the authors carefully detail the myth’s fallacies and encourage the reader to see beyond start-up stereotypes. Future and experienced entrepreneurs have much to learn from What’s Stopping You?”  Sarah Schupp, Founder\/CEO, University Parent Media, Boulder, Colorado     “Creating your own business from scratch can be a mental, emotional, and financial roller coaster ride. Bruce Barringer and Duane Ireland’s book provides a ‘voice of reason’ and helps give you the confidence to realize you can do it. They recognize that starting a business is hard work, but that it is attainable–and that you should celebrate your accomplishments every step of the way.”  Jan Stephenson Kelly, Cofounder\/CEO, Spark Craft Studios, Cambridge, MA     Business Plan Software Follow Your Dream! Start Your Own Winning Business—Now!     •Get past the myths that keep you from making the leap  •Gain the practical skills and confidence you need to succeed  •Quickly evaluate business ideas and pick a winner  •Launch your company and watch it grow and profit     Build the business you’ve always dreamed of! Take control of your future and achieve the breakthrough success that’s only possible when you’re working for yourself. You can do it–and this book will show you how.     Forget the myths that have been standing in your way. You don’t need to be rich. You don’t need extensive business experience. You don’t need to be a genius. You don’t need a revolutionary product or service. You can handle the risk, the competition, and the challenges.      The proof’s on every page of this book: case studies of “ordinary” people building great businesses and practical techniques you can use, too–every step of the way!","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49627583578385,"sku":"GOR006344787","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50281771565329,"sku":"CIN0132444577VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50344375222545,"sku":"CIN0132444577G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0132444577.jpg?v=1750694190"},{"product_id":"launching-a-business-the-first-100-days-book-bruce-barringer-9781606493977","title":"Launching a Business: The First 100 Days","description":"This is a hands-on book that focuses on the tasks that a new business owner must complete in the first 100 days of launching a business. Think of it this way. Imagine you've conceived a business idea, written a business plan, raised seed capital, and are set to launch your business on October 1. Now, what would you actually do on October 1, October 2, October 3 and so forth? How would you set your priorities? How would you know which tasks are the most urgent? Although the answers to these questions vary depending on the business, there are a set of key activities that all businesses must accomplish to get their businesses off to a good (and legally proper) start. Examples include securing the proper business licenses and permits, setting up a bookkeeping system, negotiating a lease, buying insurance, entering into contracts with vendors, recruiting and hiring employees, making the first sale, and so on. Broader issues such as developing a business model and building a brand will be touched upon. But the primary focus of the book will be on the practical issues that a business owner needs to accomplish, and needs to accomplish correctly, to get a business off to a good start. As a means of prioritizing and tracking the activities that must be completed at the onset of a business, the book will teach business owners how to set-up a 'First 100 Days Plan.' A template (titled First 100 Days plan) will be included in the book.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49725292183825,"sku":"CIN1606493973G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51039680528657,"sku":"NIN9781606493977","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52597710782737,"sku":"NLS9781606493977","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1606493973.jpg?v=1751024278"},{"product_id":"entrepreneurship-successfully-launching-new-ventures-updated-global-edition-book-bruce-barringer-9781292402826","title":"Entrepreneurship: Successfully Launching New Ventures, Updated Global Edition","description":"For courses in entrepreneurship. A Comprehensive Guide to Business Ventures   Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.    The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business.   Also Available with MyEntrepreneurshipLabTM   This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.   NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:   0134422503 \/ 9780134422503 Entrepreneurship: Successfully Launching New Ventures Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 5\/e   Package consists of:      0133797198 \/ 9780133797190Entrepreneurship: Successfully Launching New Ventures   013397409X \/ 9780133974096MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49741757841681,"sku":"NGR9781292402826","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50309901648145,"sku":"CIN1292402822G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50866378998033,"sku":"GOR012792827","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52110522876177,"sku":"GOR014465416","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53378630582545,"sku":"CIN1292402822A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292402822.jpg?v=1761141198"},{"product_id":"truth-about-starting-a-business-the-book-bruce-barringer-9780137144501","title":"Truth About Starting a Business, The","description":"“This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’”    JOE KEELEY, President \u0026amp; CEO, College Nannies \u0026amp; Tutors Development        “This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.”    RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety           Your own business: Take the leap, make it happen, and make it succeed!       ·   The truth about choosing the right business for you and maintaining a healthy personal life   ·   The truth about planning, funding, hiring, and successful launches   ·   The truth about financial management, marketing, and growth       This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.        You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work\/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49855219826961,"sku":"CIN0137144504G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49910912942353,"sku":"CIN0137144504A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50692761059601,"sku":"CIN0137144504VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0137144504.jpg?v=1751004199"},{"product_id":"entrepreneurship-book-bruce-barringer-9780134729961","title":"Entrepreneurship","description":"\u003cp style=\"margin:0px;\"\u003e\u003cb\u003eNOTE: \u003c\/b\u003eThis edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab(tm) or Mastering(tm), several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms.\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003ci\u003eFor courses in entrepreneurship.\u003c\/i\u003e\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e \u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cb\u003eTeach the entrepreneurial process through real-world examples\u003c\/b\u003e\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cb\u003e\u003ci\u003eEntrepreneurship: Successfully Launching New Ventures\u003c\/i\u003e\u003c\/b\u003e explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The \u003cb\u003e6th Edition\u003c\/b\u003e examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cb\u003eAlso available with MyLab Entrepreneurship\u003c\/b\u003e\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003eBy combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. \u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cb\u003eNOTE:\u003c\/b\u003e You are purchasing a standalone product; MyLab(tm) Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab Entrepreneurship, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cbr\u003e If you would like to purchase both the loose-leaf version of the text and MyLab Entrepreneurship, search for:\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cb\u003e0134891503 \/ 9780134891507 \u003c\/b\u003e\u003cb\u003e\u003ci\u003eEntrepreneurship: Successfully Launching New Ventures, Student Value Edition Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 6\/e \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp style=\"margin:0px;\"\u003e\u003cb\u003ePackage consists of:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cb\u003e013472996X \/ 9780134729961 \u003ci\u003eEntrepreneurship: Successfully Launching New Ventures, Student Value Edition\u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003e0134731212 \/ 9780134731216 \u003ci\u003e\u003cb\u003eMyLab Entrepreneurship with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures\u003c\/b\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49870139031825,"sku":"CIN013472996XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50974402773265,"sku":"CIN013472996XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/013472996X.jpg?v=1751226380"},{"product_id":"entrepreneurship-book-bruce-barringer-9780134729534","title":"Entrepreneurship","description":"For courses in entrepreneurship.       Teach The Entrepreneurial Process through Real-World Examples   Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.       Also available with MyLab Entrepreneurship       By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.        Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.        If you would like to purchase both the physical text and MyLab Entrepreneurship, search for:       013489149X \/ 9780134891491 Entrepreneurship: Successfully Launching New Ventures Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 6\/e        Package consists of:     0134729536 \/ 9780134729534 Entrepreneurship: Successfully Launching New Ventures   0134731212 \/ 9780134731216 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50005187002641,"sku":"CIN0134729536A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52102883377425,"sku":"CIN0134729536G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52280826364177,"sku":"CIN0134729536VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53034886430993,"sku":"NIN9780134729534","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0134729536.jpg?v=1751388591"},{"product_id":"preparing-effective-business-plans-book-bruce-barringer-9780133506976","title":"Preparing Effective Business Plans","description":"For undergraduate and graduate courses in entrepreneurship       This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.       Teaching and Learning Experience    This text will provide a better teaching and learning experience—for you and your students. Here’s how:          Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.  Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.  Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50038839214353,"sku":"CIN0133506975A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50279232504081,"sku":"CIN0133506975VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51767891034385,"sku":"NIN9780133506976","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52102612320529,"sku":"CIN0133506975G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0133506975.jpg?v=1779962349"},{"product_id":"preparing-effective-business-plans-an-entrepreneurial-approach-global-edition-book-bruce-barringer-9781292059334","title":"Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition","description":"For undergraduate and graduate courses in entrepreneurship   This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.   Teaching and Learning Experience    This text will provide a better teaching and learning experience–for you and your students. Here’s how:     Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50372304109841,"sku":"CIN1292059338G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50664313553169,"sku":"GOR006292869","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292059338.jpg?v=1750921143"},{"product_id":"entrepreneurship-book-bruce-barringer-9780136169840","title":"Entrepreneurship","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50933917581585,"sku":"CIN0136169848VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0136169848.jpg?v=1750876124"},{"product_id":"entrepreneurship-successfully-launching-new-ventures-global-edition-book-bruce-barringer-9781292462929","title":"Entrepreneurship: Successfully Launching New Ventures -- Global Edition","description":"Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.   The 7th Edition features new experiences and\/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.   This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52101741084945,"sku":"NGR9781292462929","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781292462929.jpg?v=1780479752"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-bruce-barringer.oembed","provider":"World of Books ","version":"1.0","type":"link"}