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Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and      interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the \"best practices\" of industry and relevancy to readers.  Past adopters of New Products Management will notice major changes in this edition.         While there are some changes in virtually every chapter, some of the most substantial      changes are as follows:  1.We have made major additions and updates to the cases to provide more plentiful      and more current examples. We retired several cases from the previous edition,      wrote many new cases, and thoroughly updated many others. 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