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Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration.   In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time.   A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. 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Whan Park presents a compelling synthesis of how brands are built, positioned, and sustained in competitive markets. Drawing on years of research and academic insight, Park unpacks the strategic foundations of brand identity, brand equity, and the psychological connections that consumers form with brands over time.\u003c\/p\u003e\u003cp\u003eThis book explores core topics such as differentiation, symbolic meaning, brand portfolio design, and long-term positioning. Park also highlights how consumer perceptions, emotional resonance, and value-based branding contribute to strong, resilient brand architectures.\u003c\/p\u003e\u003cp\u003eThrough conceptual models and empirical findings, the book offers a roadmap for developing brand strategies that foster loyalty, increase relevance, and support business growth. It's a must-read for marketing professionals, brand managers, and students of branding who want to understand both the theory and practice behind successful brand-building.\u003c\/p\u003e\u003cp\u003ePart of the Legend in Consumer Behavior series, Brand Strategy reinforces Park's legacy as a leading voice in brand thought leadership.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52474032390417,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52474033602833,"sku":"NLS9781636516196","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781636516196.jpg?v=1759840770"},{"product_id":"brand-strategy-book-c-whan-park-9781636516189","title":"Brand Strategy","description":"\u003cp\u003e\u003cem\u003eBrand Strategy\u003c\/em\u003e by C. Whan Park presents a compelling synthesis of how brands are built, positioned, and sustained in competitive markets. Drawing on years of research and academic insight, Park unpacks the strategic foundations of brand identity, brand equity, and the psychological connections that consumers form with brands over time.\u003c\/p\u003e\u003cp\u003eThis book explores core topics such as differentiation, symbolic meaning, brand portfolio design, and long-term positioning. Park also highlights how consumer perceptions, emotional resonance, and value-based branding contribute to strong, resilient brand architectures.\u003c\/p\u003e\u003cp\u003eThrough conceptual models and empirical findings, the book offers a roadmap for developing brand strategies that foster loyalty, increase relevance, and support business growth. 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Whan Park explores how a consumer's previous experience and conceptual understanding shape the way they perceive, evaluate, and respond to marketing stimuli. This book presents foundational theories and empirical studies that examine how familiarity with a product, brand, or category reduces cognitive load and influences choice behavior.\u003c\/p\u003e\u003cp\u003ePark delves into the subtle differences between subjective familiarity and objective product knowledge, showing how each affects recall, judgment, and purchase decisions. The book provides insights into how marketing strategies can leverage familiarity to boost trust, reduce perceived risk, and enhance persuasion.\u003c\/p\u003e\u003cp\u003eIdeal for researchers, students, and marketers, this book is a vital resource for understanding the cognitive shortcuts consumers use in high- and low-involvement decisions. As part of the Legend in Consumer Behavior series, it highlights C. 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This book explores two powerful psychological forces: an individual's level of involvement with a product or brand, and the influence exerted by peers, opinion leaders, and aspirational groups.\u003c\/p\u003e\u003cp\u003ePark draws on decades of behavioral research to illustrate how highly involved consumers process information differently than those with low involvement, and how reference groups subtly (or overtly) guide preferences, purchases, and brand attitudes. He offers frameworks for understanding when and how social influence becomes most impactful-especially in high-stakes or identity-driven buying contexts.\u003c\/p\u003e\u003cp\u003eThis book is essential for academics, marketers, and behavioral strategists seeking to decode the interaction between internal motivation and external social cues. 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