{"title":"Carl Hamilton","description":null,"products":[{"product_id":"absolut-book-carl-hamilton-9781587991370","title":"Absolut","description":"This book is the  official story  of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut's huge popularity to the  little guys  rather than to the suits at large ad agencies. This book is the Liar's Poker of marketing, revealing the sordid stories behind the official one.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49904204546321,"sku":"GOR003000567","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51332751261969,"sku":"CIN1587991373VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1587991373.jpg?v=1751245106"},{"product_id":"in-no-time-at-all-74-c-book-carl-hamilton-9780813808253","title":"In No Time at All-74-C","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49977289179409,"sku":"CIN0813808251G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49989113381137,"sku":"CIN0813808251VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50079074517265,"sku":"CIN0813808251A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0813808251.jpg?v=1751076400"},{"product_id":"absolut-book-carl-hamilton-9781587990021","title":"Absolut","description":"While conducting research in business ethics, Carl Hamilton discovered that the official history of Absolut's advertising success was somewhat less than 100 per cent pure. The ideas behind the campaign should have been credited to the junior guys, not to the high-profile ad men on Madison Avenue, nor to the suits at hip TBWA. The history of the bottle began in the 1970s with three Swedish designers. Their concept broke every rule; it was everything a vodka bottle cannot - must absolutely not - be. The design, however, won the award for the year's best American design and a Madison Avenue ad agency took the credit. The Swedish vodka in the ugly bottle made a chance debut at Studio 54 and became a huge success. Every ad agency involved claimed the triumph for themselves - especially those that initially rejected the winning design. When Vin \u0026amp; Spirits - the state-owned producer of Absolut - discovered that Hamilton was to write a book about his findings, they tried every strong-arm tactic to halt its publication. The book, however, became an instant bestseller in Sweden.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50062647099665,"sku":"GOR001990634","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50096701178129,"sku":"CIN1587990024G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53195928502545,"sku":"GOR006792693","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1587990024.jpg?v=1751119634"},{"product_id":"pure-nostalgia-book-carl-hamilton-9780813809779","title":"Pure Nostalgia","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50135712989457,"sku":"CIN0813809770VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51738576716049,"sku":"CIN0813809770G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0813809770.jpg?v=1750703350"},{"product_id":"in-no-time-at-all-book-carl-hamilton-9780813808277","title":"In No Time at All","description":"Originally written as a family history for his children and grandchildren, the author of this book recreates the sights, sounds and even the smells of an Iowan farm between the two world wars.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51327825608977,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51327828099345,"sku":"CIN0813808278G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0813808278.jpg?v=1751043613"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-carl-hamilton.oembed","provider":"World of Books ","version":"1.0","type":"link"}