{"title":"Carlos Gil","description":null,"products":[{"product_id":"end-of-marketing-book-carlos-gil-9781398601345","title":"The End of Marketing","description":"WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category  In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?   The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.  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Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.   The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.   The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49630655643921,"sku":"GOR010149991","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50241611104529,"sku":"GOR010727176","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50362186596625,"sku":"CIN0749497572G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51416171675921,"sku":"CIN0749497572VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749497572.jpg?v=1751440243"},{"product_id":"we-became-mexican-american-book-carlos-b-gil-9780989951913","title":"We Became Mexican American","description":"\u003cp\u003eThis is a story of Mexican family that arrived in America in the 1920s for the first time. And so, it is a tale of immigration, settlement and cultural adjustment, as well as generational progress. Carlos B. Gil, one of the American sons born to this family, places a magnifying glass on his ancestors who abandoned Mexico to arrive on the northern edge of Los Angeles, California. He narrates how his unprivileged relatives walked away from their homes in western Jalisco and northern Michoacan and traveled over several years to the U.S. border, crossing it at Nogales, Arizona, and then finally settling into the barrio of the city of San Fernando. Based on actual interviews, the author recounts how his parents met, married, and started a family on the eve of the Great Depression.\u003c\/p\u003e \u003cp\u003eWith the aid of their testimonials, the author's brothers and sisters help him tell of their growing up. They call to memory their father's trials and tribulations as he tried to succeed in a new land, laboring as a common citrus worker, and how their mother helped shore him up as thousands of workers lost their jobs on account of the economic crash of 1929. Their story takes a look at how the family survived the Depression and a tragic accident, how they engaged in micro businesses as a survival tactic, and how the Gil children gradually became American, or Mexican American, as they entered young adulthood beginning in the 1940s. It also describes what life was like in their barrio. \u003c\/p\u003e \u003cp\u003eThe author also comments briefly on the advancement of the second and third Gil generations and, in the Afterword, likewise offers a wide-ranging assessment of his family's experience including observations about the challenges facing other Latinos today.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50114116321553,"sku":"CIN098995191XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50376354922769,"sku":"CIN098995191XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51011021406481,"sku":"NIN9780989951913","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52152080531729,"sku":"NLS9780989951913","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/098995191X.jpg?v=1750948579"},{"product_id":"end-of-marketing-book-carlos-gil-9780749497583","title":"The End of Marketing","description":"WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category  Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. 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