{"title":"Chris Arnold","description":null,"products":[{"product_id":"ethical-marketing-and-the-new-consumer-book-chris-arnold-9780470743027","title":"Ethical Marketing and The New Consumer","description":"What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales.  Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase.   But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers.   As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. How to market and sell them.   It’ll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism.   A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don’t.   The book comes with a support website –www.ecoethicalmarketing.info – to allow comment, feedback, links and brands to publish their own case studies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49545727377681,"sku":"GOR003780142","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50982958858513,"sku":"GOR008632201","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470743026.jpg?v=1751071896"},{"product_id":"chicago-coloring-book-book-chris-arnold-9781572842151","title":"The Chicago Coloring Book","description":"Featuring more than 50 illustrations, The Chicago Coloring Book is an adult coloring book that captures the beauty, history, and art of the Windy City. Take out your pens and pencils and get ready to tour Chicago—from the towering skyscrapers of downtown to the hidden gems tucked away in city neighborhoods. Intricate patterns inspired by architectural motifs, museum exhibits, and local food and fauna offer hours of coloring fun for locals and tourists alike.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50382520713489,"sku":"CIN1572842156G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51037559914769,"sku":"NIN9781572842151","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51330807333137,"sku":"CIN1572842156VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52688730489105,"sku":"NLS9781572842151","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1572842156.jpg?v=1751341490"},{"product_id":"beyond-the-logo-the-brand-within-book-chris-arnold-9781666410297","title":"Beyond the Logo - The Brand Within","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51044899848465,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51044902666513,"sku":"NIN9781666410297","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1666410292.jpg?v=1751278516"},{"product_id":"beyond-the-logo-the-brand-within-book-chris-arnold-9781666410280","title":"Beyond the Logo - The Brand Within","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51045354733841,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51045358371089,"sku":"NIN9781666410280","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1666410284.jpg?v=1750897382"},{"product_id":"vulgar-display-of-power-book-chris-arnold-9780976291770","title":"A Vulgar Display of Power","description":"\u003cp\u003eMaterials for Energy Storage offers a combinatorial understanding of materials science and electrochemistry in electrochemical energy storage devices with a holistic overview of the status, research gaps, and future opportunities. Rooted in a profound understanding of contemporary energy utilization, aligned with the sustainable development goals, this book delves deep into the several device chemistries, impact of nanomaterials, and critical factors related to the device performance. It discusses electrode-electrolyte interaction, device fabrication, and commercial aspects. This book will offer value to the graduate and postgraduate students, researchers, and industry professionals related to materials science and energy technology.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51606235906321,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51606236823825,"sku":"CIN0976291770VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53158068355345,"sku":"CIN0976291770G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0976291770.jpg?v=1750748860"},{"product_id":"from-success-to-surrender-book-chris-arnold-9798385052899","title":"From Success to Surrender","description":null,"brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53636398743825,"sku":"NLS9798385052899","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53661913317649,"sku":"NIN9798385052899","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798385052899.jpg?v=1781000523"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-chris-arnold.oembed","provider":"World of Books ","version":"1.0","type":"link"}