{"title":"Chris De Winter","description":null,"products":[{"product_id":"selling-by-telephone-book-chris-de-winter-9780749426767","title":"Selling by Telephone","description":"This guide to a major area of marketing pinpoints the mistakes that alienate potential customers and highlights methods that bring successful results. Practical instruction is given on voice control, telesales scripts, personnel recruitment and training, and many other issues.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49517766082833,"sku":"GOR001509653","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749426764.jpg?v=1750848688"},{"product_id":"30-minutes-to-improve-telesales-techniques-book-chris-de-winter-9780749431907","title":"30 Minutes to Improve Telesales Techniques","description":"This concise guide to an essential business skill brims with practical advice on developing the right approach to using the telephone to increase selling effectiveness. Particularly useful to all (tele)sales, call centre and marketing personnel, it will help any individual, from newcomer to experienced worker, to get the best from every call.   Chris de Winter, a training specialist within the telesales and marketing areas, includes Capital Bank, Castrol Oil, Foden Trucks and HSBC among her clients. She has also written Selling by Telephone  (Kogan Page, 1998).","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49628380234001,"sku":"GOR001833607","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749431903.jpg?v=1751328034"},{"product_id":"selling-by-telephone-book-chris-de-winter-9780749436827","title":"Selling by Telephone","description":"Call centres are one of the expanding industries of the 21st century, and telesales is an important component of that business. More and more companies are looking to improve their sales through telephone selling and are establishing their own call centres or telesales units. Recommended by the Institute of Directors, this fourth edition of Selling by Telephone provides accessible advice on how to maximise sales by using the correct techniques, and also deals with the practicalities of setting up a telesales or telemarketing unit. Chris de Winter pinpoints where mistakes are made and shows you how to get the most out of telephone selling by providing practical guidance on maximising profits through telephone selling, cold-calling techniques, recognising buying signals, dealing with objections, establishing your own telesales operation, recruiting the right personnel and training and motivating staff. From the manager looking for an introduction to the team member wanting to improve his or her individual performance, Selling by Telephone is the essential guide to telephone selling.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49646601634065,"sku":"GOR003543966","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49656350572817,"sku":"GOR001851810","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749436824.jpg?v=1750785316"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-chris-de-winter.oembed","provider":"World of Books ","version":"1.0","type":"link"}