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Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe.  Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697126281489,"sku":"NGR9780415535236","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50702087979281,"sku":"GOR014040664","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50715844575505,"sku":"GOR010916930","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415535239.jpg?v=1751072142"},{"product_id":"red-yellow-green-book-chris-wharton-9781777954239","title":"Red Yellow Green","description":"\u003cp\u003e\u003cem\u003eRed Yellow Green\u003c\/em\u003e draws children into the wonderful world of colour that's all around them  Spend some quality time exploring all the splendid colours in the universe, your country, your neighbourhood, your school, and your home. 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The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed, the book's contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the UK's advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book's scope, content and themes.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52683248992529,"sku":"NLS9781841506142","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781841506142.jpg?v=1762320179"},{"product_id":"raindrop-races-book-chris-wharton-9781777954246","title":"Raindrop Races","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52754753224977,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52754753454353,"sku":"NIN9781777954246","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781777954246.jpg?v=1763570232"},{"product_id":"marcello-the-monkey-book-chris-wharton-9781777954208","title":"Marcello the Monkey","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52778649551121,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52778649747729,"sku":"NIN9781777954208","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781777954208.jpg?v=1763931301"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-chris-wharton.oembed","provider":"World of Books ","version":"1.0","type":"link"}