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This attitude was not without merit, until the boom in psychological research over the last few decades has now given us cause to re-think the importance of this and other previously unknown influencing factors. Once it's understood that color has a definite and profound influence, it just makes good sense to avail ourselves of this new research and use it to communicate even better, using this knowledge to best effect. Color impacts not only how we view an object, an environment, other people, but also impacts how they see us and how we see ourselves. Your response to color can tell much about you, as well as send subconscious messages about you to others. The secret communication tool hiding in plain sight - when you know how tto read it. Learn how, plus the SmartyPants Secret on color. A SmartyPants Secret is that one piece of information that you need to know to make every job a little bit, or maybe a lot, easier. Almost everything we do in life has a SmartyPants secret that to it, that knowing the secret would help tremendously in shortening the learning curve. Experts, who have hours of experience doing what the novice is attempting to do, have intimate knowledge, which may not be so secret, but it is key information that the novice greatly needs. If you've ever struggled with something then learned the 'something' afterwards that caused you to say to yourself or say aloud, Well, if I only known THAT before I did this, it would've made a world of difference  then you just learned a SmartyPants secret - the hard way. The short SmartyPants Secrets books give you the secret that you need on a given topic, the most important piece of information that makes the greatest difference between easier success and hard-fought failure. Solving problems is not the SmartyPants concept; rather it is having that key knowledge piece that makes efforts easier and perhaps successful faster. 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