{"title":"Daniel Kunitz","description":null,"products":[{"product_id":"why-the-pain-what-s-the-gain-book-daniel-kunitz-9781781312926","title":"Why the Pain, What's the Gain?","description":"Running, jumping, lifting, pushing, stretching — our bodies are naturally built to move and work, strengthen and adapt. Yet the gym is a 20th century phenomenon and 'working out'a concept that has produced one of the world's biggest industries: fitness. An industry whose changing ideals reflect society's cultural shifts on what it means to be fit, and how to have the perfect physique.  Why the Pain? What's the Gain?  takes you on a guided tour of humankind's 3000-year wayward search for the perfect workout; from the dirt courtyards of the ancient Greek gymnasium to the birth of the modern gym in 19th-century Paris; to the weekend, beachside Olympic-caliber gymnasts of Santa Monica and Sydney. Daniel Kunitz seeks the answer to a simple yet profound question: Why do we work out?  We will listen in on the innovators and charlatans who lifted the multibillion-dollar business of gym-fitness into being. We will learn how the women's movement sparked an enormous exercise boom and tell the story not only of how we arrived at the big-box gym era but also of the last decade's acceleration into a new fitness frontier.  Daniel Kunitz puts himself through the grit and pain of the cross fit, parkour and tough mudder regimes, searching not just for new-found physique, but on a quest to understand the pain and more precisely the gain of working out.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49534186848529,"sku":"GOR007673238","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1781312923.jpg?v=1751153710"},{"product_id":"lift-book-daniel-kunitz-9780062336187","title":"Lift","description":"\u003cp\u003eA riveting cultural history of fitness, from Greek antiquity to the era of the \"big-box gym\" and beyond, exploring the ways in which human exercise and physical ideals have changed over time--and what we can learn from our past.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eHow did treadmills and weight machines become the gold standard of fitness? Why have some of us turned our backs on the mirrors and gleaming devices of the traditional gym? What is the appeal of the stripped-down, functional approach to fitness that's currently on the rise?\u003c\/p\u003e \u003cp\u003eIn this captivating narrative, Daniel Kunitz sets out on a journey through history to answer these questions and more. What he finds is that, while we humans have been conditioning our bodies for more than 2,500 years, we've done so for a variety of reasons: to imitate gods, to be great warriors, to build nations and create communities, to achieve physical perfection, and, of course, to look good naked. Behind each of these goals is a story and method of exercise that not only illuminates the past but also sheds light on aspects of the widespread, multi-faceted fitness culture of today.\u003c\/p\u003e \u003cp\u003eLift begins with the ancient Greeks, who made a cult of the human body--the word \"gymnasium\" derives from the Greek word for \"naked\"--and then takes us on an enlightening tour through time, following Asian martial artists, Persian pahlevans, nineteenth-century German gymnasts, and the bronzed bodies of California's Muscle Beach. Kunitz uncovers the seeds of the modern gym in the late nineteenth-century with the invention of the first weightlifting machines, and brings us all the way up to the ultimate game-changer: the feminist movement, which kicked off the exercise boom of the 1970s with aerobics, and ultimately helped create the big-box gyms we know today.\u003c\/p\u003e \u003cp\u003eUsing his own decade-long journey to transform himself from a fast-food junkie into an ultra-fit--if aging--athlete as a jumping off point, Kunitz argues that another exercise revolution is underway now--a new frontier in fitness, in which the ideal of a bikini body is giving way to a focus on mastering the movements of life.  \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49879495049489,"sku":"CIN0062336185G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50324918665489,"sku":"CIN0062336185VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0062336185.jpg?v=1751068793"},{"product_id":"lift-book-daniel-kunitz-9780062336194","title":"Lift","description":"\u003cp\u003eA fascinating cultural history of fitness, from Greek antiquity to the era of the \"big-box gym\" and beyond, exploring the ways in which human exercise has changed over time--and what we can learn from our ancestors.\u003c\/p\u003e \u003cp\u003eWe humans have been conditioning our bodies for more than 2,500 years, yet it's only recently that treadmills and weight machines have become the gold standard of fitness. For all this new technology, are we really healthier, stronger, and more flexible than our ancestors?\u003c\/p\u003e \u003cp\u003eWhere Born to Run began with an aching foot, Lift begins with a broken gym system--one founded on high-tech machinery and isolation techniques that aren't necessarily as productive as we think. Looking to the past for context, Daniel Kunitz crafts an insightful cultural history of the human drive for exercise, concluding that we need to get back to basics to be truly healthy.\u003c\/p\u003e \u003cp\u003eLift takes us on an enlightening tour through time, beginning with the ancient Greeks, who made a cult of the human body--the word gymnasium derives from the Greek word for \"naked\"--and following Roman legions, medieval knights, Persian pahlevans, and eighteenth-century German gymnasts. Kunitz discovers the seeds of the modern gym in nineteenth-century Paris, where weight lifting machines were first employed, and takes us all the way up to the game-changer: the feminist movement of the 1960s, which popularized aerobics and calisthenics classes. This ignited the first true global fitness revolution, and Kunitz explores how it brought us to where we are today.\u003c\/p\u003e \u003cp\u003eOnce a fast-food inhaler and substance abuser, Kunitz reveals his own decade-long journey to becoming ultra-fit using ancient principals of strengthening and conditioning. With Lift, he argues that, as a culture, we are finally returning to this natural ideal--and that it's to our great benefit to do so.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52964250353937,"sku":"CIN0062336193VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53347312763153,"sku":"NIN9780062336194","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780062336194.jpg?v=1766463255"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-daniel-kunitz.oembed","provider":"World of Books ","version":"1.0","type":"link"}