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This revised edition includes:     new information on the magnitude of the tourism industry, nature-based tourism and the pros and cons of mass ecotourism  revised chapters on development, economics, marketing, policy, ecotourism in practice and biodiversity conservation a section on governance models, ecotourism programmes, operators and guides, interpretation, certification, and ecolodge design a discussion of ecotourism as an ethical or responsible form of tourism approximately 300 new references.    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Building on the success of prior editions, Ecotourism has been revised throughout to incorporate recent research and benefits from the introduction of real-life case studies and summaries of recent literature. An essential reference for those interested in Ecotourism, the book is accessible to students but retains the depth required for use by researchers and practitioners in the field. New chapters on the theory and application of animal ethics; community development in sustainable tourism; and education and learning in the field have added further value to an already very comprehensive volume. 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