{"title":"David Arkwright","description":null,"products":[{"product_id":"making-of-dirt-is-good-book-david-arkwright-9781907794469","title":"The Making of Dirt is Good","description":"Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build \"Dirt is Good\" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49595085029649,"sku":"GOR005266212","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53433639731473,"sku":"GOR012241058","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1907794468.jpg?v=1767433938"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-david-arkwright.oembed","provider":"World of Books ","version":"1.0","type":"link"}