{"title":"David F Birks","description":null,"products":[{"product_id":"marketing-research-european-edition-book-david-f-birks-9780273657446","title":"Marketing Research, European Edition","description":"Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. - Two new chapters devoted to qualitative research to ensure the student fully understands why qualitative research is conducted, how it is conducted and the way in which qualitative data can be analysed. - Pioneering coverage of marketing research in an action research context. - Stunning photographs which encapsulate the essence of the subject in a creative way. - A series of Professional Perspectives which illustrate an array of applications and how different techniques combine to support the realities of marketing decision making. These are accompanied by questions and can be used as case studies. - Links, via the companion website, to a range of software packages, incl","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49596918694161,"sku":"GOR001923947","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273657445.jpg?v=1751071124"},{"product_id":"marketing-research-book-david-f-birks-9780273695301","title":"Marketing Research","description":"Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject.  This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research  In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49606172180753,"sku":"GOR001826532","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51377167991057,"sku":"GOR003656782","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273695304.jpg?v=1751164750"},{"product_id":"multipack-principles-of-marketing-with-marketing-research-book-david-f-birks-9780582833081","title":"Multipack: Principles of Marketing with Marketing Research","description":"This great value multipack contains Kotler: Principles of Marketing 10e (ISBN: 0131212761) and Malhotra: Marketing Research Euro (0273657445).","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50554554908945,"sku":"GOR013994805","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0582833086.jpg?v=1750879715"},{"product_id":"global-cash-management-in-europe-book-david-f-birks-9780333720486","title":"Global Cash Management in Europe","description":"The single European Market, the Second Banking Directive, relaxation of cross-border capital and funds movements and the possible introduction of a single European currency have led most corporations to adopt new cash management strategies, or to plan for major structural changes in the near future. This text focuses upon treasury and electronic banking practices in European cash management. It is based upon research done by 19 European business schools and practitioners involved in planning, gathering and analyzing data.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52483474489617,"sku":"NLS9780333720486","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780333720486.jpg?v=1759854778"},{"product_id":"global-cash-management-in-europe-book-david-f-birks-9781349146642","title":"Global Cash Management in Europe","description":"The single European Market, the Second Banking Directive, relaxation of cross-border capital and funds movements and the possible  introduction of a single European currency have led most corporations to adopt new cash management strategies, or to plan for major structural changes in the near future. This book focuses upon treasury and electronic banking practices in European Cash Management. It is based upon research done by 19 leading European Business Schools and practitioners involved in planning, gathering and analysing data and will include discussion of recent themes and issues.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52585088286993,"sku":"NLS9781349146642","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52748260540689,"sku":"NIN9781349146642","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781349146642.jpg?v=1761052082"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-david-f-birks.oembed","provider":"World of Books ","version":"1.0","type":"link"}