{"title":"David Kiley","description":null,"products":[{"product_id":"driven-book-david-kiley-9780471269205","title":"Driven","description":"An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.  BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed \"Four Cylinders\" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent.   David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49513778315537,"sku":"GOR002835920","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50095002747153,"sku":"CIN0471269204VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50588211380497,"sku":"GOR011761013","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51002718388497,"sku":"NIN9780471269205","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":51469059621137,"sku":"CIN0471269204LN","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52104343257361,"sku":"CIN0471269204G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52137940615441,"sku":"NLS9780471269205","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53374084612369,"sku":"GOR003887541","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471269204.jpg?v=1751103097"},{"product_id":"getting-the-bugs-out-book-david-kiley-9780471263043","title":"Getting the Bugs Out","description":"This is the fascinating story of Volkswagen's raging success and near collapse in America. After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America s most beloved auto makers. In \"Getting the Bugs Out\", journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious \"Fahrfegnugen\" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at \"USA Today\", is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for \"Adweek\" and \"Brandweek\" magazines.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49923007119633,"sku":"CIN0471263044G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50353266557201,"sku":"CIN0471263044VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471263044.jpg?v=1751167103"},{"product_id":"getting-the-bugs-out-book-david-kiley-9780471403937","title":"Getting the Bugs Out","description":"This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. An auto industry expert and experienced journalist explains how VW lost its focus for decades and then regained it through a better understanding of its core market, savvy marketing, advertising, and solid manufacturing and design. The book also captures the affection of people who love the advertisements, the cars, and the spirit of the company, with great inserts.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50355176734993,"sku":"CIN0471403938G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51890877595921,"sku":"GOR002227016","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52816319152401,"sku":"CIN0471403938VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471403938.jpg?v=1751229426"},{"product_id":"driven-inside-bmw-the-most-admired-car-company-in-the-world-cd-9781491552469","title":"Driven","description":"\u003cp\u003eHere is an exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.\u003c\/p\u003e\u003cp\u003eBMW is arguably the most admired carmaker in the world. 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With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed Four Cylinders headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history, and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets.\u003c\/p\u003e\u003cp\u003eKiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars.\u003c\/p\u003e\u003cp\u003eBesides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. 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If you enjoy learning something new every day, The Practical Guide to Becoming the Least Boring Person in the Room is just for you.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53636934566161,"sku":"NLS9798991328005","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53667305226513,"sku":"NIN9798991328005","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798991328005.jpg?v=1781002631"},{"product_id":"wheel-head-book-david-kiley-9798991328012","title":"Wheel Head","description":"Frutto di anni di lavoro e di ricerche, quest'opera intende offrire per la prima volta un esame comparato delle marche europee, dai segni mercantili del periodo antico alle figurazioni simboliche e allegoriche sempre pi  elaborate nel corso dei secoli. Lo studio   condotto per tipologie, corredato di riproduzioni e di adeguata descrizione, che permette di seguire l'evoluzione e i rapporti dei vari segni attraverso confronti di forme simili nei vari ambiti geografici. Questo primo volume tratta nello specifico di iniziali e monogrammi, che costituiscono una tipologia molto antica di marca. I capitoli introduttivi aiutano lo studioso non solo nella comprensione delle convenzioni araldiche, delle insegne mercantili e dei simboli, ma anche nell'individuazione delle peculiarit  grafiche e iconografiche di iniziali e monogrammi. La consultazione   agevolata dalle concordanze con i maggiori repertori, dall'indice dei tipografi, completo di indicazioni su luoghi e date di attivit , dagli indici topografico e cronologico. L'indice iconografico e quello dei motti aiutano nel reperimento della marca in mancanza di altri elementi. Le figure, nella seconda parte, sono accompagnate da essenziali informazioni sulla tipologia e la titolariet  delle marche.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53638789071121,"sku":"NLS9798991328012","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53667550331153,"sku":"NIN9798991328012","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798991328012.jpg?v=1781009251"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-david-kiley.oembed","provider":"World of Books ","version":"1.0","type":"link"}