{"title":"David L Loudon","description":null,"products":[{"product_id":"customer-advisory-boards-book-david-l-loudon-9780789015587","title":"Customer Advisory Boards","description":"Learn why customer advisory boards are so successfuland how to create one for any business!    From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction.    Customer Advisory Boards focuses on bringing companies and customers closer together utilizing input and advice from a CAB. This book shows how to use three types of customer basesexisting customers, potential customers, or former buyersto form three different types of advisory boards: corporate strategy boards to plan future investments, product planning boards to create new product, and launch success boards to improve existing product. Using the information in this book, your company can transform from being customer focused to customer driven.    Customary advisory boards benefit your company by:     improving sales contact and dialogue dynamics of the company   enabling the company to see itself through the customers’ eyes   sharing ideas and suggestions to improve a company’s programs and services to its customers   showing that the company values its customers’ opinions and wants to improve for them   providing access to expertise and experience from a wide range of necessary disciplines without legal liability   Customer advisory boards also benefit the board members by:     giving them opportunities to offer practical advice that can affect a company   allowing them to establish personal and professional contacts from each other   rewarding them with company perks and products   giving them a sense of belonging and empowerment   With case studies, appendices, notes, references, and surveys, Dr. Tony Carter has created an illuminating, educational research tool for company owners and managers. Whether applied to a corporation, a medical or religious institution, or a not-for-profit organization, Customer Advisory Boards will help increase customer loyalty and satisfaction.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50365146136849,"sku":"CIN0789015587VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789015587.jpg?v=1751011458"},{"product_id":"many-thin-companies-book-david-l-loudon-9780789022479","title":"Many Thin Companies","description":"Discover what happened to the economy after 9\/11from an insider outlook    Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, you will learn about the efforts of several companies that were hit hard by 9\/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and studentsas well as consultants and managers already at workunderstand more clearly the current business trends and prepare them for future consequences.    Many Thin Companies looks at how the tragedy has forever altered the economy, advertising practices, and consumer behavior. The book supplies statistics and case studies for New York City commerce, the airlines industry, and several well-known companies from both before and after 9\/11revealing the patterns of growth, decline, and return. It also contains valuable information on how companies can reorganize their internal structure and distribution of funds with more effort on safety and crisis management planning.    With Many Thin Companies, you’ll gain a better understanding of:     New York City’s proposed budget gap-closing plan   increasing security needs despite financial difficulties   The Verizon Promisehow Verizon was able to restore service in Manhattan in one week, thanks to preparedness and sales organization communication   starting overplanning new outcomes for businesses after unexpected hardships   performance issueshow to take care of the employees after a crisis   international marketing concerns post-September 11   Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 provides a wealth of data that can be used to help prepare companies and industries for the short- and long-term consequences of 9\/11. This book can help you prevent oversights and ensure that the businesses you work with are dependable to shareholders and consumers when that security is most needed.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52522526605585,"sku":"NLS9780789022479","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52740037869841,"sku":"NIN9780789022479","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789022479.jpg?v=1760577761"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-david-l-loudon.oembed","provider":"World of Books ","version":"1.0","type":"link"}