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It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.  Accompanying online resources for this title can be found at bloomsburyonlineresources.com\/startup-navigator. 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Europa hat mit seinen über 700 Millionen EinwohnerInnen einen großen Binnenmarkt, auf dem aber keine Technologieunternehmen vom Kaliber globaler Big Techs wie Apple, Alphabet\/Google, Amazon, Meta\/Facebook oder Microsoft gelistet sind. In der ersten Digitalisierungswelle des Internets genossen die USA durch ihren homogenen Heimatmarkt einen klaren Wachstumsvorteil. Dies mag sich durch maschinelle Übersetzungstools und weitere KI-unterstützte Lösungen ändern. Hierzu muss die Skalierung von europäischen Unternehmen erlernt werden. Sie ist eine entscheidende Fähigkeit in einem Spiel auf Zeit: Start-ups müssen wachsen, bevor ihre Konkurrenz aus anderen Start-ups oder etablierten Unternehmen an ihnen vorbeizieht. Dazu gilt es, den gestiegenen Anforderungen an die soziale und ökologische Nachhaltigkeit sowie Unternehmensführung (ESG) gerecht zu werden.  Dieses Buch vermittelt Leitlinien für GründerInnen, Mitarbeitende, Investoren\/Investorinnen, Mentoren\/Mentorinnen und weitere Stakeholder von skalierenden Start-ups, sogenannten \"Scale-ups\", die sie beim schnellen und nachhaltigen Wachstum unterstützen. Sie entwickeln damit ein besseres Verständnis für verschiedenste Herausforderungen bei der Skalierung ihres Unternehmens und meistern diese besser, wie beispielsweise die Entwicklung und Führung ihres Teams, die Bewertung von Wachstums- und Finanzierungsoptionen sowie die Implementierung effizienter Organisationsstrukturen und Kommunikationsprozesse.  Die LeserInnen profitieren konkret von:  - einer Strukturierung der Skalierung, basierend auf einem iterativen Prozess-Framework;  - einem durchgehenden Fokus auf für den Kapitalmarkt relevante ESG-Kriterien;  - Handlungsempfehlungen inklusive digitaler Tools, welche sie bei der Skalierung ihrer Unternehmen unterstützen.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49751903568145,"sku":"NGR9783527511587","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52902756974865,"sku":"NLS9783527511587","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53548087869713,"sku":"NIN9783527511587","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/352751158X.jpg?v=1751158945"},{"product_id":"corporate-venturing-handbook-book-dietmar-grichnik-9781398613584","title":"The Corporate Venturing Handbook","description":"Corporate venturing is a key strategic growth tool, but it is also complex and most programmes fail. 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While this focus on the superstars makes entrepreneurship seem glamorous, it can also seem intimidating and an unrealistic career choice. This is entirely unnecessary – research clearly shows that anyone can learn to successfully launch and run a business. Entrepreneurial Living is a hands-on guide that demystifies entrepreneurship as something that can be measured and understood. 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Zentrales Ziel ist es, die Kriterien zur Auswahl einer Private-Equity-Gesellschaft empirisch zu erforschen. Die Ergebnisse zeigen, dass Investoren eine Private-Equity-Gesellschaft vor allem nach Track Record, Managementteam und Investitionsstrategie auswahlen. Gleichzeitig beeinflussen soziale Beziehungen die Entscheidung eines Investors durch Informationstransfer und Vertrauensbildung und helfen, eine Finanzierungsbeziehung aufzubauen. Zudem bevorzugen Investoren Private-Equity-Gesellschaften, in die sie bereits zu einem fruheren Zeitpunkt investiert haben. 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