{"title":"Donald Hoffman","description":"\u003cp\u003eDive into the fascinating world of Donald Hoffman, where cognitive psychology meets evolutionary theory. Explore his thought-provoking perspectives on consciousness, reality, and the nature of perception. Browse his key works now.\u003c\/p\u003e","products":[{"product_id":"visual-intelligence-book-donald-hoffman-9780393319675","title":"Visual Intelligence","description":"Hoffman's exploration of the extraordinary creative genius of the mind's eye has many virtues, of which sheer intellectual excitement is the foremost. He explains that far from being a passive recorder to a pre-existing world, the eye actively contructs every aspect of our visual experience. In an informal style with many illustrations, Hoffman presents the compelling scientific evidence for vision's constructive powers. He unveils a grammar of vision with a set of rules that govern our perception of line, colour, form, depth and motion. He also describes the loss of these constructive powers in patients and explores the spin-offs of visual intelligence in the arts and technology.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49515010097425,"sku":"GOR001759414","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49545608462609,"sku":"GOR002738962","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49655045488913,"sku":"GOR006075126","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730888532241,"sku":"NGR9780393319675","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50055173505297,"sku":"CIN0393319679G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50451374047505,"sku":"CIN0393319679A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50608427630865,"sku":"CIN0393319679VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51608568430865,"sku":"GOR012025757","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52384910311697,"sku":"NIN9780393319675","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0393319679.jpg?v=1751421473"},{"product_id":"case-against-reality-book-donald-hoffman-9780393254693","title":"The Case Against Reality","description":"Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. How can it be possible that the world we see is not objective reality? And how can our senses be useful if they are not communicating the truth? Hoffman grapples with these questions and more over the course of this eye-opening work.   Ever since Homo sapiens has walked the earth, natural selection has favored perception that hides the truth and guides us toward useful action, shaping our senses to keep us alive and reproducing. We observe a speeding car and do not walk in front of it; we see mold growing on bread and do not eat it. These impressions, though, are not objective reality. Just like a file icon on a desktop screen is a useful symbol rather than a genuine representation of what a computer file looks like, the objects we see every day are merely icons, allowing us to navigate the world safely and with ease.   The real-world implications for this discovery are huge. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50104315674897,"sku":"CIN0393254690G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50259625214225,"sku":"CIN0393254690VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0393254690.jpg?v=1751260247"},{"product_id":"case-against-reality-book-donald-hoffman-9780393541489","title":"The Case Against Reality","description":"Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. 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