{"title":"Donald Pfaff","description":null,"products":[{"product_id":"laws-of-human-behavior-book-donald-pfaff-9780262550895","title":"Laws of Human Behavior","description":"\u003cb\u003eHow scientific studies of human behavior can be replicated with the consistency and rigor characteristic of the physical sciences, yielding scientific \"laws.\"\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eLaws of Human Behavior\u003c\/i\u003e, Donald Pfaff and Sandra Sherman argue that many behavioral and neural discoveries--verified over the years through precise, reliable measurement--are tantamount to \"laws,\" comparable in rigor and replicability to physical laws such as gravity and the second law of thermodynamics. Drawing on research in areas including psychophysics, various types of conditioning and habit formation, and even social behaviors, they show how important aspects of the behavioral sciences contribute to laws that should be celebrated now. Responding to what some commentators have called a crisis in reliability, the authors make a compelling case for the progress that experimental work in areas, formerly labeled as \"soft\" science, has achieved.\u003cbr\u003e \u003cbr\u003e The book is international in scope. References range from the early nineteenth-century work of Weber to papers published in 2023. In particular, the authors cite important accomplishments in the behavioral and neural sciences of the past few decades that support the characterization of these sciences as \"exact.\" Each chapter of the book has three parts: examples of the law's manifestations in everyday life, examples of the laboratory science that supports the law, and neurobiological results that further support the validity of the law. The book also offers clues for understanding where the field of behavioral science is headed.  The authors intend for the book to be accessible to interested nonscientists.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":51202126250257,"sku":"NGR9780262550895","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52487977402641,"sku":"GOR014535105","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/026255089X.jpg?v=1751433265"},{"product_id":"how-brain-arousal-mechanisms-work-book-donald-pfaff-9781108433334","title":"How Brain Arousal Mechanisms Work","description":"What are the physical paths towards consciousness? How do humans transition out of deep anesthesia, deep sleep, or traumatic brain injury? This book presents a new argument that expands past theories centered on the cerebral cortex, and instead emphasizes the longitudinally-integrated brainstem systems that are essential to the mechanism of consciousness. The workings of these vertical pathways that 'wake up the brain' are examined in neurobiological and molecular detail. Mirroring the evolution of this system from fish to humans, chapters in the book move from hindbrain to forebrain and from animal brain to human brain, developing the unified approach involved in the brain arousal mechanism. Considering consciousness through an array of neuronal structures, this book provides a new physical explanation of the phenomenon. Written for neurologists, neuroscientists, psychologists and psychiatrists, the book's succinct and readable tone means it is also suitable for readers interested in the workings of the brain.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51544042602769,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51544042995985,"sku":"GOR014322541","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52664519622929,"sku":"NLS9781108433334","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52746778411281,"sku":"NIN9781108433334","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1108433332.jpg?v=1751334944"},{"product_id":"brain-arousal-and-information-theory-book-donald-pfaff-9780674019201","title":"Brain Arousal and Information Theory","description":"Pfaff presents a daring perspective on the long-standing puzzle of what arousal is. 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In addition the authors report successes in achieving the derivation of a specific type of neuron. The dopamine neuron offers an important example and is discussed in more detail. Additional chapters cover problems obviously approachable with cells derived from stem cells, including their need in surgeries for pituitary cancers. The last chapter provides an overview of this particular field of research and presents a vision for its future directions.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52121585746193,"sku":"NLS9783319823942","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783319823942.jpg?v=1757432394"},{"product_id":"stem-cells-in-neuroendocrinology-book-donald-pfaff-9783319416021","title":"Stem Cells in Neuroendocrinology","description":"This volume starts with an elementary introduction covering stem cell methodologies used to produce specific types of neurons, possibilities for their therapeutic use, and warnings of technical problems. In addition the authors report successes in achieving the derivation of a specific type of neuron. The dopamine neuron offers an important example and is discussed in more detail. Additional chapters cover problems obviously approachable with cells derived from stem cells, including their need in surgeries for pituitary cancers. The last chapter provides an overview of this particular field of research and presents a vision for its future directions.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52479017681169,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52479018926353,"sku":"NLS9783319416021","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783319416021.jpg?v=1759848047"},{"product_id":"how-the-vertebrate-brain-regulates-behavior-book-donald-pfaff-9780674660311","title":"How the Vertebrate Brain Regulates Behavior","description":"Throughout his career, Donald Pfaff has demonstrated that by choosing problems and methods with care, biologists can study the molecular mechanisms of brains more complex than those of fruit flies, snails, and roundworms. He offers a close-up, conversational perspective on a 50-year quest to understand how behavior is regulated in vertebrates.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52488916074769,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52488917778705,"sku":"GOR014535317","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780674660311.jpg?v=1759877910"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-donald-pfaff.oembed","provider":"World of Books ","version":"1.0","type":"link"}