{"title":"Donald Sexton","description":null,"products":[{"product_id":"value-above-cost-book-donald-sexton-9780136043324","title":"Value Above Cost","description":"This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and case studies that prove its value, and shows how to use it to consistently measure, manage, and optimize profit, cash flow, and shareholder value. Readers will learn why CVA works; how to measure it; how changes in CVA correlate to changes in profits and cash flow; and how to use CVA to steer the enterprise. Along the way, Sexton illuminates CVA's key implications for managers, including why managers must focus attention simultaneously on both customers and costs, and why well-publicized \"generic strategies\" such as \"net recommend\" offer only part of the solution. Finally, drawing on his own extensive experience consulting on CVA and related issues, Sexton presents easy-to-use worksheets for translating CVA concepts into reality in your own organization.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49576523038993,"sku":"GOR005775442","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50759809761553,"sku":"GOR011921320","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0136043321.jpg?v=1751194549"},{"product_id":"trump-university-marketing-101-book-donald-sexton-9780471916901","title":"Trump University Marketing 101","description":"Combines one of the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49594189906193,"sku":"GOR004084648","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51323680456977,"sku":"CIN0471916900G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51325769220369,"sku":"CIN0471916900VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471916900.jpg?v=1751198178"},{"product_id":"blackwell-handbook-of-entrepreneurship-book-donald-sexton-9780631215738","title":"The Blackwell Handbook of Entrepreneurship","description":"The Handbook of Entrepreneurship brings together the best researchers in the USA and Europe to review the most up-to-date thinking on the most crucial topics in entrepreneurship studies. It is the first book to combine the research activities of Europe and the United States and reflects cutting-edge research with a multicultural perspective. The 21 chapters in the Handbook have been written by 28 experts representing a entrepreneurial Who's Who.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49651018137873,"sku":"GOR012636153","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50312364949777,"sku":"CIN0631215735VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50359926358289,"sku":"CIN0631215735G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51522628256017,"sku":"GOR004997941","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52340675019025,"sku":"NLS9780631215738","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0631215735.jpg?v=1750944070"},{"product_id":"trump-university-marketing-101-book-donald-sexton-9780470453070","title":"Trump University Marketing 101","description":"A new edition of the successful guide to great marketing--now with 20% new and updated material  Combining the biggest name in business with the forty-year experience of one of the best-known and most respected marketing thinkers, Trump University Marketing 101, Second Edition presents all the basics of great marketing, sharing Professor Donald Sexton's lifetime of marketing experience and acumen. Each chapter focuses on one key marketing concept and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. Readers will discover the same effective methodologies Sexton teaches his own students, backed up with step-by-step instruction and handy tools and resources. Now better than ever, this new edition includes 20% new information, including new chapters on marketing in a difficult economy, marketing real estate, online marketing, and more. Don Sexton (New York, NY) is Professor of Marketing at Columbia University and the principle of The Arrow Group, Ltd.(R), a marketing consulting and training firm whose clients have included GE, Citigroup, Unilever, and Pfizer, among many other well-known companies. He has taught at Columbia for more than 40 years and his articles on branding and marketing have appeared in numerous publications including the Harvard Business Review and the Journal of Marketing. He is often quoted in such publications as the New York Times, Business Week, and Beijing's China Economic Daily.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49761423229201,"sku":"CIN0470453079G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51495931871505,"sku":"GOR009241518","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470453079.jpg?v=1750942598"},{"product_id":"trump-university-branding-101-book-donald-sexton-9780470189009","title":"Trump University Branding 101","description":"Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to:  * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50352419668241,"sku":"CIN0470189002G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51574693986577,"sku":"CIN0470189002A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470189002.jpg?v=1751135864"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-donald-sexton.oembed","provider":"World of Books ","version":"1.0","type":"link"}