{"title":"Douglas E Haynes","description":null,"products":[{"product_id":"contesting-power-book-douglas-e-haynes-9780520075856","title":"Contesting Power","description":"Covering groups from peasants to urban laborers, and from women to merchants, the essays in this volume depict a rich variety of non-confrontational forms of resistance and contestatory behaviors that challenge our usual assumptions about the overt nature of resistance to dominant powerholders. Taken together, the essays suggest that a much wider range of socio-cultural practices must be taken into account if we wish to understand how the world of dominated groups is constrained, modified and conditioned by power relations. Topics range from the form of resistance represented by the lifestyle of the courtesans of Lucknow (Veena Oldenberg), to the interaction between overt and indirect resistance by millworkers of Bombay (Raj Chandavarkar), and the indirect way of influencing political events exercised by merchants who did not want to appear dominant. Unconventional sources and methods have been used to supplement traditional archival research, such as the analysis of three forms of an origin myth to illustrate the ways in which the very act of narrativizing an event automatically provides contestation (Gyan Prakash).","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50351636971793,"sku":"CIN0520075854G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53521228988689,"sku":"NLS9780520075856","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520075854.jpg?v=1751198740"},{"product_id":"emergence-of-brand-name-capitalism-in-late-colonial-india-book-douglas-e-haynes-9781350278042","title":"The Emergence of Brand-Name Capitalism in Late Colonial India","description":"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name capitalism’ among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations.  Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women’s medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of ‘brand-name capitalism’ and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51079564689681,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51079565082897,"sku":"CIN1350278041VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1350278041.jpg?v=1750857172"},{"product_id":"emergence-of-brand-name-capitalism-in-late-colonial-india-book-douglas-e-haynes-9781350278073","title":"The Emergence of Brand-Name Capitalism in Late Colonial India","description":"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name capitalism’ among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations.  Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women’s medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of ‘brand-name capitalism’ and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52136924676369,"sku":"NLS9781350278073","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781350278073.jpg?v=1757555741"},{"product_id":"small-town-capitalism-in-western-india-book-douglas-e-haynes-9780521193337","title":"Small Town Capitalism in Western India","description":"This book charts the history of artisan production and marketing in the Bombay Presidency from 1870 to 1960. While the textile mills of western India's biggest cities have been the subject of many rich studies, the role of artisan producers located in the region's small towns have been virtually ignored. Based upon extensive archival research as well as numerous interviews with participants in the handloom and powerloom industries, this book explores the role of weavers, merchants, consumers and laborers in the making of what the author calls 'small-town capitalism'. By focusing on the politics of negotiation and resistance in local workshops, the book challenges conventional narratives of industrial change. The book provides the first in-depth work on the origins of powerloom manufacture in South Asia. It affords unique insights into the social and economic experience of small-town artisans as well as the informal economy of late colonial and early post-independence India.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52339227656465,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52339228344593,"sku":"NLS9780521193337","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780521193337.jpg?v=1758169525"},{"product_id":"small-town-capitalism-in-western-india-book-douglas-e-haynes-9781316649800","title":"Small Town Capitalism in Western India","description":"This book charts the history of artisan production and marketing in the Bombay Presidency from 1870 to 1960. While the textile mills of western India's biggest cities have been the subject of many rich studies, the role of artisan producers located in the region's small towns have been virtually ignored. Based upon extensive archival research as well as numerous interviews with participants in the handloom and powerloom industries, this book explores the role of weavers, merchants, consumers and laborers in the making of what the author calls 'small-town capitalism'. By focusing on the politics of negotiation and resistance in local workshops, the book challenges conventional narratives of industrial change. The book provides the first in-depth work on the origins of powerloom manufacture in South Asia. It affords unique insights into the social and economic experience of small-town artisans as well as the informal economy of late colonial and early post-independence India.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52343408558353,"sku":"NLS9781316649800","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52748104237329,"sku":"NIN9781316649800","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781316649800.jpg?v=1758173701"},{"product_id":"rhetoric-and-ritual-in-colonial-india-book-douglas-e-haynes-9780520067257","title":"Rhetoric and Ritual in Colonial India","description":"This book explores the rhetoric and ritual of Indian elites undercolonialism, focusing on the city of Surat in the Bombay Presidency. It particularly examines how local elites appropriated and modified the liberal representative discourse of Britain and thus fashioned a \"public' culture that excluded the city's underclasses. Departing from traditional explanations that have seen this process as resulting from English education or radical transformations in society, Haynes emphasizes the importance of the unequal power relationship between the British and those Indians who struggled for political influence and justice within the colonial framework. A major contribution of the book is Haynes' analysis of the emergence and ultimate failure of Ghandian cultural meanings in Indian politics after 1923. The book addresses issues of importance to historians and anthropologists of India, to political scientists seeking to understand the origins of democracy in the \"Third World,\" and general readers interested in comprehending processes of cultural change in colonial contexts.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53521228661009,"sku":"NLS9780520067257","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780520067257.jpg?v=1778451483"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-douglas-e-haynes.oembed","provider":"World of Books ","version":"1.0","type":"link"}