{"title":"Edward L Bernays","description":null,"products":[{"product_id":"public-relations-book-edward-l-bernays-9781419173387","title":"Public Relations","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49507618062609,"sku":"GOR007020779","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51746193473809,"sku":"CIN1419173383G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1419173383.jpg?v=1751019105"},{"product_id":"propaganda-book-edward-l-bernays-9781944855369","title":"Propaganda","description":"\u003cp\u003eEdward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways. Freud was thought to have brought out and fully developed the narcissist in Bernays, who was known to all as a braggart.\u003c\/p\u003e\u003cp\u003e After the success of his first book, \u003cem\u003eCrystallizing Public Opinion\u003c\/em\u003e, in 1923, Bernays furthered his research on manipulating members of our herd society. The work culminated in his second book, \u003cem\u003ePropaganda\u003c\/em\u003e. Like other Jesuit machinations, this book blatantly shoved this resurrected term \u003cem\u003epropaganda\u003c\/em\u003e right in the faces of all Americans. \u003c\/p\u003e\u003cp\u003e It taunted people with the knowledge of how innocent people are cleverly coaxed into following the order du jour, almost always without the patient being aware they were being led around by a nose ring. \u003c\/p\u003e\u003cp\u003e Bernays was a brilliant manipulator who taught his techniques to hundreds of force-multipliers who, in turn, unleashed the insidious practices on the world.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e This current volume has been revamped in a number of ways: lightly edited for clarity, subheadings added to improve readability, paragraphs broken up into more managable reads, newly designed interior and cover.\u003c\/p\u003e\u003cp\u003e Our current volume is a remake of Bernays' original book. Our version does not include commentary on Bernays' thoughts or ideas, nor is it meant to. We have preserved this man's brilliant, if not twisted, thoughts on how to manage an entire population of subservient people, using a few provocative words and phrases that crawl under the skin of our easily programmed minds.\u003c\/p\u003e\u003cp\u003e Our hope is that this updated version of a masterpiece will be read, studied and shared by a new generation of students and casual readers. Please form your own thoughts, opinions, beliefs and hypotheses. Beyond this, our wish for you is that you use this new-found information to do some good in this world.\u003c\/p\u003e\u003cp\u003e Bernays thrust this material into our faces nearly a hundred years ago and flaunted his jesuitical power over our subconscious mind. It is now our duty and responsibility to understand his methods so we may protest, if not counter entirely, any attempt to control our beautiful minds.\u003c\/p\u003e\u003cp\u003e Knowledge isn't just power. Applied correctly, it all but guarantees victory in any arena. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49562894237969,"sku":"GOR013273516","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50715344339217,"sku":"CIN194485536XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51056806756625,"sku":"NIN9781944855369","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51324506210577,"sku":"CIN194485536XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52332393070865,"sku":"NLS9781944855369","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/194485536X.jpg?v=1750770383"},{"product_id":"public-relations-book-edward-l-bernays-9781607967125","title":"Public Relations","description":"Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest. Edward L. Bernays (1892-1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who's Who of industry, profit and nonprofit organizations, and government. A graduate of Cornell University, Bernays was Professor of Public Relations at New York University and the University of Hawaii.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49600477790481,"sku":"GOR009894292","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51039797379345,"sku":"NIN9781607967125","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/160796712X.jpg?v=1750992677"},{"product_id":"crystallizing-public-opinion-book-edward-l-bernays-9781515440079","title":"Crystallizing Public Opinion","description":"\u003cp\u003e2019 Reprint of 1923 Edition. Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as \u003cem\u003ethe father of public relations\u003c\/em\u003e. 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Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.--\u003cb\u003eEdward Bernays\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed engineering of consent. \u003c\/b\u003eDuring World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would Make the World Safe for Democracy. 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Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.--\u003cb\u003eEdward Bernays\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed engineering of consent. \u003c\/b\u003eDuring World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would Make the World Safe for Democracy. 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