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You'll discover how to use stories to: Capture attention * Engage your audience * Change minds * Inspire action * Bring facts and data to life * Clarify challenging concepts * Pitch persuasively * Fundraise effectively * And more Never underestimate the power of a great story. 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Through her T² principle—Transaction × Transformation—Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.  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